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Marketing Executive

5 months ago

Remote, United Kingdom Yell Full time

Yell Marketplace is on an exciting growth journey in building an innovative marketplace and is looking for support to further propel the brand.

As the Marketing Executive you will support the Head of Marketing in day-to-day management of all B2B and B2C marketing activities to drive brand awareness and new business. Responsible for the co-ordination of project execution and brand asset delivery across product, digital, media, social and PR.

Yell Marketplace is looking for a dynamic, flexible, and eager individual wanting to develop their marketing skills within a fast-paced organisation.

**Responsibilities**
- Support the marketing team with execution across all touchpoints to drive awareness, consideration and engagement of the Yell Marketplace brand.
- Co-ordinate with key department stakeholders across the business to deliver the go-to-market plans for Yell Marketplace projects and campaigns.
- Manage the organisation and updates of the marketing calendar and team Trello board
- Be the brand guardian to ensure all creative execution follows the brand guidelines
- Work with direct team and wider organisation ensuring all asset delivery associated to Yell Marketplace is in line with brand guidelines.
- Collaborate with the product team to support in sharing ideas, writing product copy and updating necessary collateral.
- Support in the campaign delivery of media assets.
- Manage key social channels content calendar including posting and community engagement (Yell marketplace and Yell Business)
- Conduct monthly competitor analysis and industry news and present to wider team.
- Monitor performance on marketing activity and support in reporting requirements.
- Build strong relationships with the marketing team and wider business peers.
- Keep up-to-date with latest trends to uncover new innovative and creative opportunities across paid, earned and owned channels.

**Requirements**:

- At least 2+ years of prior experience working in marketing (incl. Digital & Social)
- Experience with marketing to both B2B & B2C audiences
- Understanding of all marketing channels and best practices
- Ability to project manage across teams
- Excellent organisational skills and attention to detail
- Excellent writing skills

**What can Yell offer you?**
- Excellent salary + benefits
- Work in a completely agile environment
- Work in a focused team
- Flexible working around your needs. This is a home-based opportunity, but there will be travel to our Reading office on occasion.

**_Closing date for this vacancy will be Friday 28th April._**

**_Please discuss with your line manager before applying._