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Ecommerce Executive

4 months ago

Manchester, United Kingdom THG Full time

THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.

We're powered by a global team of over 10,000 ambitious people around the world. Our culture is fast-paced and entrepreneurial, it's this DNA that has supported our incredible growth.

We're always looking for individuals that can bring fresh and innovative thinking to THG, and play a part in driving the group forward on its exciting journey. So, if you're ready to take the next big step in your career, challenge yourself every day and evolve with the world around you, THG is ready for you.

**About THG Beauty**:
Lookfantastic is Europe's No1 Online Destination for Premium Beauty. Our mission is to empower people globally to look and feel fantastic every day. To enable us to do this we have offices across the UK, Europe, America and Australia filled with passionate beauty fanatics who are committed to delivering rapid growth in this exciting industry. We work with over 800 of the world's greatest beauty brands such as MAC, Kerastase, GHD, Tom Ford and YSL to bring our customers the widest offering of beauty products from around the globe. Passion, innovation and commitment are key characteristics in this ever-expanding team as we strive to become the Worlds No1 Online.

**About the role**:
In order to achieve maximum performance, we have a team of ecommerce experts that produce quality analytics and execute Digital Ecommerce Strategies for some of the best loved Beauty brands in the world. The eCommerce Executive - Hong Kong role is an exciting opportunity for an ambitious individual that can bring fresh and innovative thinking to the business and play a key part in driving the account forward on its momentous journey.

Taking ownership of the end-to-end ecommerce strategy for Lookfantastic Hong Kong website, the eCommerce Executive role is responsible for hitting KPIs, monitoring marketing spend and ultimately working with the channel specialist teams and agencies to create a winning 360 ecommerce strategy.

With a rapidly expanding brand portfolio, this role offers you the opportunity to showcase your broad skillset and be ultimately responsible for our Lookfantastic brand's growth and progression.

**Key Responsibilities of the role**:

- Monitoring and optimising key site metrics including AOV, Conversion Rate, GP%, COS, CAC, Bounce Rate, Traffic (new and returning) etc.
- Identifying new and innovative ways to drive traffic to the website as well as developing and improving traffic from existing channels.
- Monitoring, analysing and reporting the performance KPIs overall including traffic, new customer, CAC, conversion rate to ensure the best possible balance of ROI and growth with sustainability.
- Using analytics and our in-house reporting platform to gain a strong understanding of the customer journey to optimise sales, measure performance & define strategy.
- Identify & optimise online customer journeys through the website, focusing on increase conversion funnels.
- Working with buying teams to understand product positioning & target audiences. Feeding back into channel teams to refine plans.
- Setting & managing budgets with channel leads, continuously optimising & altering plan as data indicates.
- Working in synergy with the rest of the THG team to identify new growth opportunities and ways in which to improve our brand reputation and presence & drive new customer acquisition at the lowest cost possible.
- Delivering best in class customer experience partnering closely with brands, SEO team and customer service team to brief and build engaging product pages that provide the customer with relevant information, advice and conversion opportunity.
- Competitor product, pricing & marketing analysis - to ensure we are price competitive and market leader in the industry.
- Creative management - Ensure assets are available across site & marketing channels for launches, merchandising imagery, events, marketing assets.

**Requirements**:

- Commercially astute, ambitious and driven; hungry for success and responsibility.
- Fluent in English and Cantonese language.
- 1-3 years of experiences in Hong Kong digital marketing/Ecommerce industry.
- Experience of managing budgets, trading calendars, sales forecasts and marketing channel traffic overviews.
- Able to manage their time efficiently, enjoy problem solving and finding effective yet scalable solutions.
- Experience of working in a fast-paced e-commerce environment; online retailing knowledge preferable.
- Strong communication skills - has worked exceptionally as part of a wider team and has experience in working with multiple stakeholders.
- Entrepreneurial thinkers are welcome - those able to think outside the box best suited to a true 'start-up', ag