Head of Marketing

4 weeks ago

Fulham, United Kingdom AEJ Consulting Ltd Full time

**Overview**

Head of Marketing - Up to £70,000 + £5K OTE - Farnborough (3 days a week on site)

Our client is a boutique technology business providing online software solutions. They operate in a dynamic market where the changing security landscape results in changing customer-needs - and the need for innovation in our platforms to stay ahead.

The purpose of this Head of Marketing, leading one other junior marketeer, is to help expand the business through customer acquisition, customer retention and the proliferation of brand advocacy. The primary channels for communication are digital, so youneed to be a SaaS marketing specialist with proven skills across social media, digital communications and the marketing of web or app-based services.

This is a very hands-on role, which will require the Head of Marketing to _ personally_ deliver the full spectrum of marketing activity, from working with the Directors at a strategic level, to driving all operational activity (e.g., content creation and managing our digital channels day-to-day). The role demands a highly creativeand ambitious person who sets big goals for themselves and others - and takes personal responsibility for the execution of their ideas.

You will ideally be degree qualified and will have academic or professional qualifications in a marketing or similar discipline. It is likely you will have at least 2 years’ experience in a marketing leadership role (including managing others) and will duringthat time have repeatedly proven your skills in:

- creating marketing strategy, including detailed plans and budgets, and reporting progress upwards against these plans
- using design, automation and analysis tools such as Hubspot, GoogleAnalytics, Google Tag Manager, AdWords, LeadForensics (or similar), Adobe Photoshop, Lumen5, WordPress, and Buffer (or similar)
- driving new customer acquisition through flow of leads into the marketing funnel and optimization of lead conversion
- being a talented wordsmith, able to create vibrant content and provide copy for blogs, articles and tactical marketing campaigns, as and when required
- establishing social media followings and building brand advocacy
- maintaining and evolving product websites
- implementing surveys and analysing feedback to fuel innovation in the business

This is a high-profile opportunity, reporting directly to the Board of Directors with full autonomy and accountability for our marketing outputs. They are wanting to hire someone who can grow with the business and be a key part of our management team, goingforwards.

AEJ Consulting Limited is acting as an Employment Agency in relation to this vacancy.

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