Digital Marketing Executive

2 weeks ago

Wetherby, United Kingdom Better Placed Limited Full time

Better Placed are working with a client who are within the Property sector. They are looking for an analytical, Digital Marketing Executive to join the team.

Responsible for leading the execution of our UK paid search programmes & organic channels, focussing on a lowering 'cost per acquisition' across both mediums whilst. SEO & PPC are our two main marketing channels, and the role is to develop, improve, andtest efficient methods of delivering exciting new campaigns. This is a data orientated role, including the reporting and analysis of leads.
- Execute the strategy for paid & organic channels.
- Contribute to the digital marketing activity across both channels, working towards set KPI targets.
- Conducting regular market research and staying abreast of competitor changes.
- Supplying management with reports on progress of the organic and paid channels, highlighting progress and future opportunities.
- Working within allocated budgets identifying ways to reduce paid media costs and provide advice to line manager.
- Support the line manager to achieve agreed department targets and outcomes
- Assist with SEO audits and execute recommendations to line manager
- Provide and update keyword opportunities to line manager
- Review and optimise content delivered by colleagues.
- To be involved in new projects / website 'development' that can drive future and potential leads.
- Manage and manipulate large data sets.
- Analysing trends and making appropriate amendments and recommendations where required

Essential:

- A minimum of 1 years' digital marketing experience across SEO & PPC media
- Analytical thinker, who regularly enjoys working with data and numbers
- Experience of Excel to an 'intermediate' level

Desirable:

- Any relevant experience working in marketing in the Property Industry
- Google AdWords and Google Analytics certified would be an advantage

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