Inbound Content Specialist
4 weeks ago
Whytematter are delighted to be representing a global technology company helping people all over the world to understand and to be understood. It has led the way in creating innovative technology for the education and the workplace sectors for the last three decades.
Our client currently requires an Inbound Content Specialist which is an exciting new position within the company
**The role**
You will work closely with the Content Strategist and Websites Manager in the new dedicated inbound team. You’ll be responsible for implementing the SEO & Content marketing strategies across all of the website(s). These strategies are designed to generate brand and product awareness, convert organic visitors to the website into leads and help to consistently fill the sales funnel.
**Essential Criteria**
- Educated to degree level (ideally in a marketing discipline) OR
- Have a minimum of 5 years’ relevant B2B marketing experience, with at least 3 years in an inbound or content marketing role
Minimum of 2+ years’ experience to include the following:
- Digital media research, planning and implementation experience to include content marketing, digital PR and search/paid marketing
- Writing for the web, with proven ability to wireframe and create accessible, readable content
- Using data and metrics to both define and optimise content
- Understanding of search engine optimisation (SEO)
**Desirable Criteria**
- Experience delivering link building campaigns and executing on digital PR
- Understanding and interpretation of Google Analytics and Google Search Console
- Understanding of UX principles
- Using Prismic as a Content Management System (CMS)
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