Marketing Officer

2 weeks ago

Coventry, United Kingdom CV Life Full time

This is an exciting opportunity for a driven marketing professional to lead on delivering targeted, innovative and creative cross-channel marketing campaigns for all leisure venues operated by CV Life.

As the Marketing Officer, you will be an integral member of a fun and dynamic marketing team, joining us as we continue to transform the profile of CV Life and its venues locally, regionally, and nationally.

**Reporting to**: Marketing and Communications Manager

**Scope**:
Culture Coventry Trust and Coventry Sports Foundation are operating as CV Life, so that the scope of this Job Description as a CV Life document extends to cover the employment of employment contracts held with either Culture Coventry Trust or Coventry Sports Foundation.

**Overall purpose and objective of the role**:
The Marketing Officer will lead on delivering targeted, innovative, and creative cross-channel marketing campaigns for CV Life and the leisure venues it operates.

**Main Duties of the Role**:

- Work with the Marketing and Communications Manager to formulate the annual marketing plan and profile budget spend.
- Co-ordinate and deliver targeted and impactful campaigns utilising the full marketing mix within the allocated budget.
- Plan, create, source or co-ordinate the production of high-quality content for owned, paid and earned media channels.
- Set-up digital and pay-per-click advertising campaigns across various platforms e.g. social media and search engine.
- Support with the planning and delivery of marketing campaigns across CV Life’s cultural venues, as and when required.
- Support work with local and national partners, DMO’s and bodies to increase awareness of venues and identify partnership opportunities.
- Source agencies and suppliers and manage relationships to ensure services are delivered as per the brief and quotation.
- Proof check content produced by internal and external resources to ensure it is audience focussed and communicates the key messages.
- Monitor effectiveness of campaigns on an ongoing basis and develop contingency plans as and when required, which co-ordinates internal and external resources accordingly.
- Assist in implementing initiatives and delivering actions from the Audience Development Plan and monitor impact to help improve future marketing plans.
- Carryout visitor research, use analytics platforms and reporting dashboards to translate data into useful campaign insights and to inform future marketing campaigns.

**This job description is neither exhaustive nor exclusive and may be reviewed and updated depending upon operational requirements and staffing levels.**

**Responsibilities for all employees**:

- To embrace and lead by example on the Company’s key values of PRIDE, PASSION and PERFORMANCE or those that might at any time be subsequently re-defined.
- To undertake all duties and fully comply with all of the Company’s general standards and those relating to the specific requirements of the role.
- To carry out tasks at a range of sites that are either operated or managed by the Companies / Trusts or where services are delivered by the Companies / Trusts
- To be involved in any aspects or opportunities for sharing of good practice, expertise and responsibilities within the Companies / Trusts. To generally help promote the work and public image of the Companies / Trusts, always maintaining high standards of customer service and personal appearance.
- To attend and fully engage with all internal training and development requirements and opportunities, and maintain such qualifications as required by the demands of the role.
- To interact positively with customers adopting a friendly and professional approach at all times.
- To support the Company’s commitment to providing a safe environment for children, young people ad vulnerable adults, ensuring awareness of the Company’s Safeguarding Policy, Procedures and Practice Guidance, and to be vigilant, reporting any safeguarding concerns without delay.
- To comply with the General Data Protection Regulations when dealing with, maintaining, sharing and storing information.
- To undertake other duties as specified, which are appropriate to the qualifications, experience and general level of the post.

**Person Specification**:
**Essential** **Personal Attributes**
- Outwardly enthusiastic and self-motivated.
- Creative and ability to think outside the box.
- Adaptable, approachable and flexible.
- Demonstrate good problem-solving initiative.
- Professional pride in work produced.
- Commitment to high standards of quality.
- Honest, reliable and trustworthy.
- Presentable in personal appearance.

**Essential** **Knowledge and Experience**
- Minimum 3 years’ experience in a similar role.
- Marketing campaign planning.
- Online and offline marketing channels, including pay-per-click and out of home advertising.
- Social Media platforms.
- IT and Microsoft Office e.g. Word and PowerPoint.

**Essential Qualifications**
- Educate

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