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Head of Group Marketing

4 months ago

Towcester, United Kingdom FW Recruitment Full time

**Head of Group Marketing**

**Towcester, Northants**

**Salary**: Up to 75k dependant on experience plus annual bonus(company performance) and excellent benefits including Healthcare and Pension

**A new role to join an expanding manufacturing company and to drive an exciting, major rebranding forward. This would suit a current MARCOMS manager or someone in a similar marketing management role, looking for the next move.**

**The role involves**:

- Managing a growing marketing team based in the UK and Germany
- Communicate with the sales team and develop a marketing strategy based on the requirements of the individual companies and on group level
- Develop action plans against the forementioned strategy
- Monitor and ensure action plans are executed
- Develop key performance indicators and key success indicators which ensure business targets are set and achieved
- Monitor and improve SEO for all websites within the Group
- Produce high quality SEO Content for use within all areas of the websites - particularly for the Blog of each website.
- Carry out regular Keyword Research for new ideas and produce content around these.
- Monitoring current trends in search and use this information in content production
- Monitoring Google Algorithm updates and ensure all websites are best optimised based on these
- Setting up conversion tracking through Google Tag manager
- Take charge of Technical SEO of all sites - pages peed, redirects, fixing links, on-page SEO
- Creating, Monitoring, and updating Google Ads accounts for all entities (UK only)
- Conduct regular audits for all websites and any new entities added to the group
- Overseeing website builds as each site migrates over to the Group Web Developer
- Managing all communications with Web Development Team and ensuring tasks are completed on time.
- Use website interactions to generate leads.
- Carry out link building strategies.
- Overseeing Newsletter process (internal and external)
- Overseeing social media
- Help to generate monthly reports to be circulated group wide.

**Required skills**
- Proven experience in a Marketing management role with a strong understanding of the full media mix with excellent digital skillset
- Have an analytical mindset, critical thinking capability and be solution orientated
- Excellent communication and interpersonal skills
- Strong verbal and written communication skills with attention to detail and accuracy
- The ability to work in a team and lead a team

**Job Types**: Full-time, Permanent

**Salary**: Up to £75,000.00 per year

Supplemental pay types:

- Yearly bonus

Work Location: One location