Digital Marketing Executive

2 weeks ago

Liverpool, United Kingdom Page Personnel Secretarial & Business Support Full time

An outstanding opportunity based in Liverpool City Centre has arisen to work for a global leader in their field.

The role of Digital Marketing Executive will be your dream role if you are are looking for a creative digital marketing role where you will be part of the UK marketing team where you will support with the delivery of digital marketing campaigns

**Client Details**

A global leader based in Liverpool City Centre with a passion for providing their employees with rewarding and fulfilling careers whilst also promoting an culture and environment that make their organisation a place and destination that many aspire to workfor.

**Description**

As the Digital Marketing Executive, you will be a key hire within the Digital team and will support the business by driving content and social media activity.

You will be working as part of a busy team in a demanding business environment, and be collaborating with your team and wider business.

You will be responsible for managing the day-to-day management of their content and channels, and this will be your ideal role if you are looking for a role where you can drive strategic thinking around their social media presence for a B2B audience

You will be creative and looking for a huge opportunity to help a business and brand create a distinctive social media presences, whist also educating colleagues across the business on how to harness the potential of social media whilst also reporting backon metrics.

Want to take a deeper dive in the role ?
- Co-design (with the international digital manager) and implement social media strategies to support business and campaign objectives.
- Build and manage the relevant communities across key channels,
- Communicating with followers, responding to queries in a timely manner and monitoring comments.
- Generate, edit, publish and share engaging content daily (eg text, photos, videos and news), ensuring consistency with brand guidelines and writing style.
- Monitor SEO and web traffic metrics.
- Deploy suitable social listening and engagement tools that will help refine the social media strategy and use the results to feed content plans with topic ideas.
- Brief in design for use across social media accounts.
- Suggest and implement features to develop brand awareness and engagement for promotions and competitions.
- Set specific objectives and report on analytics and engagement on a monthly basis
- Perform research on current benchmark trends and audience preferences, as well as competitor and brand sentiment analysis.
- Seek to engage stakeholders across the firm to build a network of educated advocates.
- Develop a strategy for how best to use the firm's social media advocates and their networks to boost the impact of social for the business

**Profile**

You will be a confident and engaging social media and content professional looking for a role and business to reach your potential.

You will have a proven background within a similar role, and be able to demonstrate how you have been instrumental in enabling a business develop a successful social media strategy

You will be career focused, results driven and have a creative approach to your work with a focus on delivering results

**Job Offer**
- City Centre location
- Hybrid working
- Generous holidays
- Outstanding benefits including private medical insurance

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