Marketing Officer

2 weeks ago


Cardiff, United Kingdom Page Personnel Finance Full time

As a key member of the central marketing team, you will be a creative, hands-on marketing professional and play a lead role in the planning, delivery and evaluation of marketing activity. Central to the role will be the need to develop and maintain relationshipswith key stakeholders across your designated area in order to plan and drive activity. Based in Cardiff

**Client Details**

My client is a leading institution of higher-education with an established marketing team who take ownership of defined central activity to promote target markets across various channels. A collaborative team with an account management approach who havea prime profile within the education sector across the whole of South Wales.

**Description**

As a Marketing Officer you will be responsible for the following:
You will be responsible for ensuring that all specific marketing activity is results-focused and aligns to the brand messages and values whilst taking an evidence-based approach, you will lead on the development and delivery of operational marketing plansfor a designated academic clients with a focus on recruitment.

You will have the responsibility of creating story-led content that can be used across online and offline channels for marketing and recruitment purposes, that will include:

- Experience Content - i.e. Blogs/Vlogs,
- Promotional Videos
- Social Media Campaigns (Organic and Paid)
- CRM/Conversion Campaigns (enquiries and applicants)
- Success Stories

You will be central to the management of specific Social Media accounts, advising on best practice and be hands-on in terms of channel management where appropriate.

You will be responsible for the management of specific web pages on the brand's website. Working alongside the central web teams to collate, edit and publish changes across the site.

You will develop written Creative Briefs for marketing collateral and work with the Corporate Design team to ensure all materials align with brand guidelines and support clear marketing objectives.

**Profile**

The successful Marketing Officer will have the following:

- You will be a creative, hands-on experienced marketing professional.
- Experience in the delivery and evaluation of marketing activity.
- Experience in maintaining relationships with key stakeholders and providing a consultative service.
- Experience in creating Blogs/Vlogs, Promotional Videos, Social Media Campaigns (Organic and Paid), CRM/Conversion Campaigns, Success Story reviews, Google Analytics.
- Experience of co-ordinating marketing/content campaigns/projects across a range of digital and print channels.
- Experience of working with Web Content Management Systems for large organisations
- Experience of working with Social Media platforms in an analytical/technical role to inform campaign developments and targeting.
- Experience of working alongside creative design/web teams
- Experience of managing/contributing to Social Media Channels in a business context

**Job Offer**

As a Marketing Officer you will have the following:

- Working for a leading high level organisation with a prime profile across South Wales
- 25 Days Holiday
- Well-being package
- Much More



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