Social Media Engagement Officer

3 weeks ago


Lutterworth, United Kingdom British Association for Counselling & Psychotherapy Full time

BACP is the leading professional body for counselling and psychotherapy in the UK with around 62,000 members.

Benefits include a growing entitlement, starting at 25 days annual leave (for full time) plus Bank Holidays, 5 paid mental health days per year, health cash plan, gym and retail discounts, a corporate yoga instructor and anonymous 24/7 over-the-phone counselling.

Our Social Media Engagement Officer effectively uses BACP’s social media channels and communities (Twitter, Facebook and LinkedIn) to engage followers, champion the work of our members, raise the profile of our brand and deliver the very best member experience.

The post holder will be required to work 1 day per week at BACP House in Lutterworth, with the option to be at home or in the office for the remaining 4.

**Principle Accountabilities**
- Support the development and delivery of the social media content plan in collaboration with the Communications Manager
- Act as operational owner and guardian of the social media channels, responsible for the creation, re-purposing, scheduling and delivery of all content
- Coordinate social media content in consideration of wider organisational strategic goals and campaign objectives; working closely with communications colleagues to create and align activity across all channels
- Ensure that our social ‘voice’ complies with our brand and style guidelines, our values and accessibility requirements, and that all content is directly aligned with departmental goals
- Providing highest level of member support, giving a timely, efficient and comprehensive response to questions and directing queries within BACP where appropriate
- Optimising content for each social channel, ensuring high visual and influential impact to ensure best possible engagement
- Continually monitor performance of all activity through our social media monitoring platform, and use this analysis to continually improve our content and messaging
- Work with and support the Communications Manager and an external agency on a paid-for social media advertising campaign through Facebook and Instagram.
- Continually survey the social media and competitor landscape to identify new platforms, trends and opportunities to improve our own activity
- Assist both Communications and Marketing teams in creation of non-social specific content, copy and campaign activity where required

**Knowledge & Experience**
- A solid understanding of the social media landscape and familiarity with using Facebook, LinkedIn and Twitter
- Experience of social media and community management (paid and organic) in a professional setting is preferred
- Awareness of key social media performance metrics and basic social media monitoring toolkits
- Ability to create effective, engaging and creative content to meet a range of objectives across differing audiences and channels
- Committed to delivering objectives on time and to standard via excellent planning and organisational skills

**Job Types**: Full-time, Permanent

**Salary**: £23,819.00 per year

**Benefits**:

- Additional leave
- Flexitime
- On-site parking
- Sick pay
- Work from home

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Professional Social Media: 2 years (required)

Work Location: One location



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