Fundraising Executive

**About Midlands Air Ambulance Charity (MAAC)**

Established in 1991, Midlands Air Ambulance Charity is responsible for providing pre-hospital critical care across the six Midlands counties of: Gloucestershire, Herefordshire, Shropshire, the West Midlands and Worcestershire. The charity also delivers secondary cover to surrounding areas, such as Warwickshire and mid Wales. Our services are provided by operating three air ambulance helicopters and three critical care cars, which serves the growing Midlands population of six million plus people.

Our organisation is registered with the Care Quality Commission (CQC) as an independent health care provider. To fund our operations, we rely on the generous support of public via donations and income from our expanding portfolio of charity shops, which currently comprises of nine retail operations, located in Wellington, Shrewsbury, Walsall, West Bromwich, Newcastle under Lyme, Gloucester, Merry Hill, Hereford and Stoke-on-Trent. We set our standards in line with leading industry bodies such as the Fundraising Regulator, The Charity Commission and the Charity Retail Association.

During the last 30 plus years, our service has undertaken approximately 72,000 missions, rapidly reaching and treating the most critically unwell and injured patients.

**About the Role**

As the local face of Midlands Air Ambulance in Staffordshire, the Fundraising Executive will raise agreed income by developing relationships with existing supporters, creating and building links with new supporters, and raising awareness of the cause within their defined area.

You will provide support to the Events & Area Fundraising Manager, working within the wider fundraising division. As a key member of the team, the Fundraising Executive will implement the fundraising strategy for Midlands Air Ambulance Charity, comprising of both in person and online community engagement methods, leading on activity within the Staffordshire region.

Your focus will be to ensure income growth from community sources and activity comprising of individuals, community groups, schools and small community businesses. As a longstanding charity which has recently celebrated 30 years of service, we have established networks in place. However, alongside this, the post holder will need to innovate and develop new ways of working in line with the ever-changing external environment (i.e., global/national trends and events), as well as in response to opportunities and challenges happening in the Staffordshireregion.

**What we are looking for**:
Our Fundraising Executives are the leading force within the region they serve. You will need to connect and engage with a diverse range of people and groups in Staffordshire. Making an impact every day you will:

- Work with the Fundraising & Events Manager to support the delivery of the fundraising strategy, developing regional plans to support growth and development, focusing on building strong and long-lasting relationships which will increase income and loyalty to the charity.
- Achieve agreed annual and longer-term targets, including progression along the pipeline and growing MAAC’s portfolio.
- Support the development of a robust prospect pipeline of opportunities, identifying and cultivating leads, re-engaging lapsed supporters and generating potential leads in collaboration with the Fundraising team.
- Inspire, develop and manage supporters to achieve agreed objectives by offering outstanding, tailored stewardship to build emotional loyalty and maximise value through cultivation.
- Ensure each supporter has a stewardship plan in place which best fits their motivations, utilising the cross-organisation portfolio of products and engagement opportunities to raise awareness of MAAC’s impact and relevance.
- Increase the capacity of our volunteer workforce by providing training in fundraising, creating a bespoke fundraising toolkit, and improving information-sharing between our volunteers.
- Keep abreast of the fundraising landscape generally and in the Staffordshire region, spotting opportunities, emerging trends and aligning with MAAC’s objectives and priorities.
- Develop compelling proposals which reflect the needs and the impact of MAAC on communities.
- Play an active role linking with the wider fundraising team, to ensure join up around specific areas of fundraising focus.
- Manage donor records for the Staffordshire region on MAAC’s CRM system, ThankQ, to ensure records are up-to-date and use the CRM to produce regular reports to analyse/monitor progress.
- Assist in the delivery of our CPR/Bleed control training programme within the community.
- Give presentations, talks and pitches to a variety of audiences to increase awareness of MAAC and generate support for the charity.
- Provide support and guidance to those who wish to raise funds for MAAC including awareness on legislation, health and safety issues, and licensing regulations.

**Ideally you will have**:

- Expe