Marketing Services Executive

2 weeks ago

Birmingham, United Kingdom National Express Full time

Join us on the Journey...
We're seeking a dynamic Marketing Services Executive to join our Scheduled Coach Marketing team to help to elevate our brand to new heights by delivering our marketing strategy across all physical customer touchpoints. You will be working on a hybrid basisfrom our Head Office in Birmingham.
We are National Express. You may know us as the largest scheduled coach business in the UK, but we are also the West Midlands’ leading bus operator, a major provider of coaches for private and corporate contract hire via our Transport Solutions brand and thepower behind the UK’s newest Coach Holiday operator, Touromo.
Headquartered in Birmingham, we are part of the wider National Express Group which employs 41,000 people worldwide across the UK, Ireland, Continental Europe, North Africa, North America and the Middle East.
Millions of customers already use us in the UK each year, but with our services providing increasingly environmentally friendly and efficient forms of transport through our investment in electric, hydrogen and Euro VI diesel technology, we are on a missionto encourage even more people to ditch their cars and trains and switch to our Buses and Coaches instead.
Our business success is underpinned by a highly committed, motivated and well-supported workforce providing the safest, most convenient and best value journeys possible.Our priority is to always make sure that our customers and clients are highly satisfiedwith the service that we provide, so we focus on understanding what they need and want, and then make it simple and easy for them to choose us and use us, to ensure that they’ll instinctively opt for us the next time and recommend our services to others.
We have a clear roadmap for sustainable growth and we’re well set to deliver Group-leading growth, returns and profitability across our UK business divisions in the years ahead.
Marketing is seen as a significant driver of customer demand, retention and revenue, and plays a strong role in motivating stakeholders and influencers to see us as a key strategic partner that they want to engage with and do business with.
The scope of the Marketing team encompasses brand strategy and design, customer research and insight, brand and performance marketing, SEO, social & content, CRM anddata for all UK divisions.
In this role, you'll be part of the team which drives our marketing efforts on our vehicles, at coach stops, coach stations and airports across the UK. You'll be responsible for supporting the creation and implementation of strategies that will help our customersto easily find us, understand us and use our services, as well as helping us to stand out from the competition.
Working for our Senior Marketing Services Manager and alongside our Marketing Services Manager, you will be responsible for briefing our creative design studio and proofing design outputs against the brief, whilst assisting with budget and stock management.
You'll be expected to represent your team in company-wide meetings and undertake site visits and competitor reviews. Furthermore, we’d love your input on considering and implementing best practice and new innovations continually push our business forwards.
If you have a passion for marketing and travel and possess the skills and experience to excel in this role, this is the perfect opportunity for you.
What you'll do...
Assist the Marketing Services Team in executing the Marketing Services plan across all customer touchpoints for our UK and Irish businesses.
Contribute to the development and installation of both printed and digital retail and promotional marketing materials. Materials will be located in coach stations, airports, offices and third-party venues, as well as on board our vehicles
Co-ordinate the development, production, and implementation of signage and wayfinder navigational information at crucial customer touchpoints, such as coach stations, airports, and coach stops
Ensure the timely distribution and correct positioning of high-quality customer information across all sales channels, including disruption management
Work closely with relevant departments to create new and innovative solutions to customer needs within our customer touchpoints and collaborate with other departments to ensure that marketing efforts are aligned with overall business goals
Check that all marketing activity supports the development of the UK Passenger Coach brand identity and complies with brand guidelines
Keep internal stakeholders updated on relevant coach marketing activity to help maintain and improve the profile of the Marketing Services team.
Endeavour to work with external stakeholders, such as Local Transport Authorities, to ensure we have the biggest brand presence on their infrastructure and on their physical and digital customer information
Manage relationship with key suppliers to ensure that all materials are delivered to the highest standards and cost efficiencies are maximised
What we're looking for...
Minimum 2 years experience of working within a similar marketing environment or industry.
A creative and strategic thinker who is able to work flexibly and proactively with a broad range of stakeholders to solve business problems
Excellent organisational skills, time management and attention to detail coupled with an engaging communication style
Strong numerical and computing skills (mainly Google products), with good commercial awareness and budget handling experience
A good understanding of the design, print and production management process for printed materials and physical signage.A basic understanding of digital screen technology
Confidence to representing the National Express business externally, with a willingness to travel as the role requires (locations within our remit are spread across the UK, and includes additional destinations in Ireland)
Educated to a degree level or equivalent time-served experience
In return, we offer a wide range of benefits such as...

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