Digital Tourism Marketing Officer

5 days ago

Winchester, United Kingdom Connect2Hampshire Full time

HCC are recruiting for a Digital Marketing Officer to sit withing the Economy, Transport and Environment team.

Job Purpose:
The Visit Hampshire website is often the first point of contact for people searching for a break in Hampshire. It is the first opportunity to make a strong impression on a visitor by showcasing the best of what the county has to offer.

The job purpose is to deliver key elements of the tourism marketing strategy for one of England's most visited counties. The role is responsible for managing the development and delivery of tactical mainstream tourism marketing projects that promote Hampshire'stourism.

The role requires collaboration with local authority and business partners to deliver forward thinking digitally based tourism promotion.

This role is part of the Tourism Team which work within Hampshire County Council's Economic Development Team with the key aim to bring more prosperity to the county.
Main responsibilities

Visit Hampshire:

- Uses technical expertise and knowledge to proactively co-ordinate the development and management of the Visit Hampshire tourism website/Destination Management System.
- Maintain, organise and co-ordinate on-line tourism marketing campaigns,, to drive website traffic and visitor numbers.
- Develop and manage on-line content to a high standard in partnership with local authority partners and businesses that effectively promotes Hampshire to visitors.
- Effectively implement opportunities to generate revenue from the Visit Hampshire website to contribute to target of 'self funding'.
- Responsible for ensuring that all relevant social media channels are utilised to positively promote Hampshire as an attractive visitor destination to appropriate and defined target audiences.
- Develop and evaluate systems for the hosting and promotion of the tourism image library, ensuring that they remain fit for purpose.
- Develop, implement and manage strategic initiatives to ensure that the Visit Hampshire brand identity is accurately and effectively represented on local, regional and national e-tourism marketing platforms.

Tourism Projects:

- Co-ordinates the effective delivery of a range of tourism development and marketing projects,, in conjunction with a range of public and private sector partners
- Use technical and professional expertise to produce tourism publications and collateral, liaising with designers, printers and distribution companies.
- Develops lively, well written copy that meets exacting high standards for communication channels, publications and the web.
- Use professional expertise and knowledge to contribute to future planning of Visit Hampshire service.
- Manage the implementation of a new booking system on the Visit Hampshire website.

Corporate and statutory initiatives - equalities/health and safety/e-government/ sustainability:

- Be aware of current relevant policies, systems and procedures and best practice to provide advice and support within the team, and ensure effective compliance and promote awareness.

Person Specification:
Essential Qualifications

Desirable Qualifications
- Advanced or Digital CIM qualification, e.g. CIM Professional or Postgraduate Diploma in Marketing; or Diploma in Digital Marketing

Essential Knowledge, Skills and Experience
- A track record of experience in digital marketing, website development and management experience.
- A track record of of social media (paid and organic), Content Management Systems, Microsoft Office software
- Excellent numerical and analytical skills and ability to understand and use analytical software such as Google Analytics and Google Data Studio
- Project management and to meet targets on time and within budget
- Strong understanding of SEO principles and track record of implementation
- Excellent copywriting and publication production skills
- Excellent attention to detail and accuracy
- Diplomacy and sensitivity to the political environment of the role
- A confident, adaptable self-starter with excellent organisational, presentation skills and a can do attitude.
- Highly organised with excellent planning and multi-tasking skills
- Strong communication skills with an ability to communicate effectively at all levels in the organisation and with external stakeholders
- Team player
- Calm under pressure

Desirable Knowledge, Skills and Experience
- Photography skills are highly desirable
- Photoshop and InDesign skills are highly desirable.
- Destination marketing experience
- Excellent knowledge of world tourism issues
- Good knowledge of Hampshire's tourism offer.

Working Conditions:

- Hybrid working with a mixture of working remotely or in the office, with some requirement to travel to meetings
- Moving and handling of objects, monthly requirement, up to 5kg
- User of display screen equipment
- Occasional anti-social hours including evening and weekend working away from home
- Driving (own car for work purposes)

  • Digital Marketer

    7 months ago

    Winchester, United Kingdom Just IT Apprenticeships Full time

    **About us** Twilight Trees was established in 2014 by Susie Reid Thomas and is a proud family business. Product and service are our tip top priorities. And if you think our products sparkle, you should meet our people. The team at Twilight Trees are professional through and through but be assured, those who work hard, play hard too. Our work environment...

  • Digital Marketing Manager

    3 days ago

    Winchester, United Kingdom In Technology Group Limited Full time

    **Digital Marketing Manager - Winchester (hybrid - 3 days in the office/week)** **Salary: up to £40,000 dependent on experience** I have a new and exciting opportunity with one of my clients, a modern and energetic design agency looking to enhance both their in-house and client-side marketing capabilities. Your initial focus will be on driving my...

  • Digital Marketing Strategist

    7 days ago

    Winchester, Hampshire, United Kingdom MRS Digital Full time

    Role OverviewMRS Digital is a fast-growing and multi award-winning agency seeking an experienced SEO Specialist to join our team. As a key member of our team, you will be responsible for managing client SEO retainers, creating impactful strategies, and delivering exceptional results.About the RoleThe ideal candidate will have a strong understanding of...

  • Digital Marketing Executive

    2 days ago

    Winchester, United Kingdom Carousel Consultancy Ltd Full time

    **Digital Marketing Executive**: - **SEO**/ **Website Development**-**Digital Agency**: - **Hybrid** /**Remote Working Available**: - up to **£28k** - Digital Marketing Executive - Experience in SEO / Website Development needed - We’re looking for a creative and analytical thinker - Join a successful, dynamic, fast-growing agency - Hybrid or remote...

  • Digital Marketing Strategist

    2 weeks ago

    Winchester, Hampshire, United Kingdom Jackson Hogg Full time

    Job OverviewWe are seeking a highly skilled Digital Marketing Strategist to join our team at Jackson Hogg.This exciting role involves creating and managing impactful marketing content, ensuring consistent messaging, and supporting the company's strategic goals through marketing and communication initiatives.As a key member of our team, you will work closely...

  • Digital Marketing Leader

    2 weeks ago

    Winchester, Hampshire, United Kingdom Monoflo International Full time

    Digital Marketing Leader Job DescriptionWe are seeking a highly experienced Digital Marketing Leader to join our team at Monoflo International. The ideal candidate will have a strong background in digital marketing and a proven track record of driving growth in industrial businesses.About the RoleThis role involves developing, implementing, and overseeing...

  • Digital Marketing Executive

    3 weeks ago

    Winchester, United Kingdom Micheldever Tyre Services Ltd Full time

    Micheldever Tyres is looking for a commercially astute Digital Marketing Executive with web content and online marketing experience. Web content is a key part of digital marketing, and a positive content experience is built on high-quality, relevant content that meets the needs of the audience. Reporting to the Head of Performance marketing, working closely...

  • Digital Marketing Apprentice

    7 months ago

    Winchester, United Kingdom Shuttercraft Full time

    **Job description** **You will be asked to submit a any creative portfolio** - Plan and monitor the ongoing company presence on social media (Facebook, Instagram, LinkedIn) - To work closely with the SEO manager with branded digital content creation for campaigns including copywriting, imagery, and video - Be actively involved in SEO efforts (keyword, image...

  • Digital Media Officer

    5 days ago

    Winchester, United Kingdom Connect2Hampshire Full time

    HCC are currently recruiting for a Digital Media Officer for their site in Winchester. **Job Purpose**: To develop and deliver digital promotional activities in collaboration with local authority and business partners to support business growth and engagement in key sectors. **Main responsibilities**: - Develop engaging and timely, well written creative...

  • Digital Marketing Specialist

    6 days ago

    Winchester, Hampshire, United Kingdom Micheldever Tyre Services Ltd Full time

    About the CompanyMicheldever Tyre Services Ltd, a leading tyre distributor in the UK, is seeking a skilled Digital Marketing Specialist to join its team. With 50 years of experience in the industry, we have built a strong reputation for providing high-quality products and services to our customers.Job SummaryWe are looking for a talented individual to fill...

  • Digital Marketing Strategist

    3 weeks ago

    Winchester, Hampshire, United Kingdom White Knight Recruitment Ltd Full time

    Job OverviewWe are seeking a creative and results-driven digital marketing professional to join our team at White Knight Recruitment Ltd. This is a temporary ongoing role that offers flexibility to work 2-3 days a week.About the RoleDevelop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to our...

  • Digital Marketing Specialist

    5 days ago

    Winchester, Hampshire, United Kingdom Micheldever Tyre Services Full time

    Micheldever Tyre Services is seeking a highly skilled Digital Marketing Specialist to join their team. This exciting role offers the opportunity to work with a leading tyre distributor, leveraging your expertise in web content and online marketing to drive business growth.About the RoleCreate high-quality, engaging content that optimises organic SEO...

  • Digital Marketing Strategist

    2 weeks ago

    Winchester, Hampshire, United Kingdom Bighornlaw Full time

    About Our TeamWe are a collaborative and dynamic team at Andersen Group Realty of Keller Williams Realty Boston Northwest. We pride ourselves on providing exceptional customer service and delivering high-quality results.We are looking for a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be...

  • Account Executive

    7 months ago

    Winchester, United Kingdom Ministry of Fish Marketing Ltd Full time

    As a Junior Digital Executive, your daily responsibilities will be to support the Digital Lead and Account Management team on individual accounts and projects - with responsibility for various aspects of successful project management. Working within a supportive and tight-knit team, you will demonstrate excellent communication skills, and will be both...

  • Digital Marketing Apprenticeship

    7 months ago

    Winchester, United Kingdom LMP Group Full time

    The primary role of this apprentice position is to assist in the creation and editing of digital content across a variety of online and social media platforms, working alongside the Media Manager. This content will be used to drive customer acquisition, engagement, and retention. The apprentice will be responsible for editing early drafts of media content as...

  • Digital Support Officer

    5 days ago

    Winchester, United Kingdom The Brendoncare Foundation Full time

    Reporting to Community Support Service Manager, you will provide Brendoncare’s online club and digital connection support offer. You will maintain the quality of online and digital connection services and develop these in line with Brendoncare values andthe needs of the membership. Encouraging our members to enhance their independence with the use of...

  • Housing Officer

    4 days ago

    Winchester, United Kingdom DG Partnership Ltd Full time

    **Housing Officer - £33,820 to £38,296 + Benefits - Winchester, Hampshire** **The Role** Do you thrive in a fast-paced environment? Do you want to join a company that offers unlimited opportunities for personal and professional growth? If so, we have an exciting opportunity for you. The Housing Service is seeking an experienced housing professional to...

  • Marketing Coordinator

    5 days ago

    Winchester, United Kingdom Tate Full time

    **Marketing Coordinator** Winchester £28k (DOE) We are looking for ambitious Marketing Coordinator who is driven to excel within the company, keen to support other team members and ensure all Marketing content is inspirational and engaging. You will work closely with the product teams to create engaging content for all the brands within the business. You...

  • Global Marketing Communications Specialist

    2 weeks ago

    Winchester, United Kingdom Jackson Hogg Full time

    You will be responsible for creating and managing impactful marketing content, ensuring consistent messaging, and supporting the company's strategic goals through marketing and communication initiatives.Working closely with Product Management, Sales, R&D, Engineering and Production teams, you will craft compelling marketing materials and campaigns and...

  • Global Marketing Communications Specialist

    1 week ago

    Winchester, United Kingdom Jackson Hogg Full time

    You will be responsible for creating and managing impactful marketing content, ensuring consistent messaging, and supporting the company's strategic goals through marketing and communication initiatives.Working closely with Product Management, Sales, R&D, Engineering and Production teams, you will craft compelling marketing materials and campaigns and...