Head of Ug Marketing and Student Recruitment Events

3 weeks ago

London, United Kingdom City, University of London Full time

SCHOOL / SERVICE

**Professional Services**
- DEPARTMENT

**Marketing & External Relations**
- LOCATION

**Franklin Building**
- CONTRACT TYPE

**Permanent**
- JOB CATEGORY

**SALC / Clerical / Technical / Support**
- HOURS

**Full-time**
- SALARY MIN

**£47,423**
- SALARY MAX

**£48,841**
- PUBLICATION DATE

**03-Mar-2023**
- CLOSING DATE

**10-Mar-2023**

Founded in 1894, City, University of London is a global university committed to academic excellence with a focus on business and the professions and an enviable central London location.

City attracts around 20,000 students (over 40% postgraduate level) from more than 150 countries and staff from over 75 countries.

In the last decade, City has almost tripled the proportion of its total academic staff producing world-leading or internationally excellent research. During this period, City has made significant investments in its academic staff, its estate and its infrastructure and continues to work towards realizing its vision of being a leading global university.

**Background**:
The Head of UG Marketing and Student Recruitment Events is responsible for the development and implementation of an UG marketing strategy; and to ensure that all City-wide UG and PGT on campus and online events are delivered and support the overall Student Recruitment and Marketing strategy.

The postholder will work with recruitment, admissions teams and across the University, and is responsible for bringing City’s new Strategy and positioning as the University for business, practice and the professions to life.

**Responsibilities**:
Main responsibilities:
Develop an UG marketing and events strategy for City and its six Schools aligned with the new Strategy and in collaboration with key stakeholders.

Undertake market research to provide any required insight to support strategy and events development.

Lead on the Clearing marketing campaign and events.

Provide an authoritative voice in relation to UG recruitment and events topics within the university.

Develop and oversee the implementation of an annual plan and regularly review it to ensure the ROI is quantified and effective.

**Person Specification**:

- CIM qualified (post-qualification)
- At least five years of marketing experience ideally in a complex service environment
- Experience of undergraduate recruitment and markets
- Proven experience of people, budget and events management
- Ability to think strategically and implement strategic objectives
- Ability to analyse and interpret data and produce reports
- Ability to set goals, KPIs and measure success against them including ROI
- Ability to develop and manage positive working relationships across teams and communicate effectively with a range of stakeholders

**Additional Information**:
City offers a sector-leading salary, pension scheme and benefits including a comprehensive package of staff training and development.

Subject to agreement, relevant Professional Services roles may be undertaken in a hybrid way. This involves a combination of working on campus and at home each week.

City, University of London is committed to promoting equality, diversity and inclusion in all its activities, processes, and culture for our whole community, including staff, students and visitors.

The University of business, practice and the professions.

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