Demand Generation Campaign Specialist

3 weeks ago

Wilmslow, United Kingdom Waters Corporation Full time

Overview:
We have an exciting opportunity to join the newly formed Discovery and Development group as a Global Demand Generation Specialist

As a key member of the Strategy and Growth team, you will help implement and optimize demand generation campaigns to drive revenue for Waters products and solutions within the Discovery and Development business segment.

Working together with Strategic Marketing Managers, this role is pivotal in crafting campaigns that build a quality lead funnel and nurture prospects for both in-market portfolios and product launches. You will be responsible for the timely execution of all activities, and for implementing best practices to improve the customer journey and campaign results.

**What can we offer you?**
- A plan for your personal development in your own area of specialism, pursuing this with the support of your manager to undertake the training and learning to progress
- Flexible working and a hybrid approach
- Competitive salary
- 25 days annual leave
- Private health and dental insurance
- Contributory based pension scheme
- Subsidized membership of onsite gym
- EAP (Employee Assistance Program)

**Responsibilities**:
Your responsibilities will include:

- Ensure best practice is applied to all tactics, serving as a SME for digital channels.
- Uphold consistency of messaging, branding, content and look-and-feel of communications.
- Project manage production milestones and coordinate calendars across the marketing mix/multiple programs.
- Work effectively with SLAs and shared services; collaborating with content writers, design, social, localization, event, corporate communications, and digital channel teams.
- Set up KPI’s and metrics reporting related to Campaigns, recommend data-driven tactical shifts and new channels or formats.

Qualifications:
We'd love to hear from you if you have:

- Bachelor degree or equivalent experience in marketing, communications or other adjacent field
- B2B marketing experience.
- Experience creating and deploying lead generating campaigns.
- Expertise in digital marketing best practices and trends.
- Event management or marketing (live/virtual) a plus.
- Ability to work to tight deadlines and manage competing priorities.
- Ability to engage effectively with multiple teams and effect action.
- Project management skills and a proactive approach to problem solving.
- Use of a range of marketing software including but not limited to: Microsoft Office, ON24/Zoom, Marketo and Salesforce

We can make reasonable adjustments to our interview process according to your needs. We are proud to offer our employees the opportunity, where we can, to work flexibly. Please don’t hesitate to ask during the recruitment process around hybrid working and flexibility; we’ll do our best to support you.

Company Description:
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.

Key Words: Marketing, Demand Generation, Revenue Marketing, Digital Marketing, Campaign, Communications, Customer Experience, MarCom, Lead Generation, Marketing Specialist

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