Email and Content Marketing Executive
3 weeks ago
**Day to day duties will include**:
- Reviewing former campaigns to find areas of strength and weakness
- Collaborating with our sales team to create campaigns to drive lead generation, partner collaboration, and upsell services.
- Create and implement customer retention campaigns to support KPIs and product development team.
- Collect and use data to inform new campaigns and the evaluation of existing campaigns.
- Conceptualising marketing campaigns that speak directly to the pain points of existing and prospective clients.
- Managing and maintaining databases of prospects and customers to adhere to GDPR.
- Monitoring and reporting on back to the relevant stakeholder on campaign success and metrics.
- Acquiring and cleansing prospects and customer lists.
- Creating engaging campaigns through LinkedIn InMails and Sales Navigator to support the New Business Development Manager.
Skills we're looking for...
- marketing automation experience
- Ability to manage several campaigns simultaneously
- Experience with both digital and content marketing
- Experience working in a B2B environment
- Extensive knowledge of social media platforms
- Marketing automation platforms, ideally Force24 but HubSpot also beneficial.
- Excellent written and verbal communication
- Self-start attitude
- Attention to detail
- Creative thinker
Beneficial but not essential....
- Basic HTML code
- Digital Marketing Qualification or related degree, CIM qualification
In return you'll be offered a competitive salary along with a great range of benefits, training and development and a supportive, team-orientated, enjoyable culture.
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