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Digital Marketing Executive

4 months ago

Chandlers Ford, United Kingdom Recruit Moore Ltd Full time

Recruit Moore have been approached by our client in Chandlers Ford to support them in finding a Digital Marketing Executive.

The role requires a self-starter to lead initiatives through to completion, with strong analytical skills and an ability to collaborate with colleagues to identify priorities.

Duties to include -- Own and manage day to day trading on your designated marketplace platforms, monitoring account health and resolving issues
- Adapt existing product description to suit platform, using a knowledge of marketing and consumer behaviour
- Identify opportunities to optimise consumer engagement, conversion and sales through product detail enrichment, SEO, A/B testing and paid activity
- Work with the wider marketing team to ensure digital marketing activity aligns with the marketing calendar including offline campaigns
- Oversee marketplace advertising (both native and via PPC agency) to ensure budget allocation aligns with commercial priorities and delivers against target KPIs including ROAS, AOV, ROI, ACOS
- Produces relevant daily, weekly and monthly reports
- Works with relevant teams to identify trading and supply chain issues and opportunities
- Provide shopper insights to support continuous improvement in consumer understanding and marketing activities
- Closely monitor and improve company, brand and product reputation through consumer feedback and reviews

You will need to have in-depth experience of managing a broad product portfolio, preferably using Amazon Vendor Central (experience with Amazon Seller considered).

Experience of managing products on other online marketplaces such as ManoMano, Wayfair would be beneficial, as well as experience of managing, evaluating and optimising PPC campaigns.

A good standard of written English is required, as well as the ability to adapt copy to improve SEO.

You should also have a good knowledge of Outlook, Excel, PowerPoint and Word.

Experience working with PIM databases and data feeds would be advantageous

Our client offers free onsite parking.

Recruit Moore acts as an employment agency in relation to this role. We are committed to equal opportunity and diversity.