Regional and National Press Officers

4 weeks ago

Horsham, United Kingdom RSPCA Full time

**Role Purpose **To promote the work, policies and campaigns of the RSPCA to obtain maximum favourable media coverage and impact with national and regional media outlets; to react effectively and swiftly to media enquiries; to lead on media launches on a range of animal welfare topics; to assess the impact of RSPCA press output to ensure it helps meet organisational objectives and delivers on the RSPCA's new Strategy.

**Principal Accountabilities ** Write and research news releases, statements, Q&As and other output on a wealth of animal welfare topics; ensuring these are in line with RSPCA policies.
- Respond quickly and effectively to queries from the media on the work, policies and campaigns of the

RSPCA by writing statements and following the sign off procedure.
- Promote the RSPCA's frontline, campaigns and policy work, by devising communications plans and formulating ideas for press releases, media launches and other tools to engage with journalists.
- Analyse and report on the impact of RSPCA press output - both in terms of media coverage gained; traction with key target media; but also its wider impact in supporting the organisational objectives and new

RSPCA Strategy.
- Develop and formulate relationships with key media outlets and journalists.
- Be a national and local spokesperson on general and speciality animal welfare issues, undertaking radio/TV interviews as required.
- Initiate and maintain contacts with all relevant journalists, broadcasters and PR agencies, internal departments and other departments.
- Collate and analyse key RSPCA and animal welfare statistics.
- Brief RSPCA spokespeople before media appearances and interviews; preparing them appropriately and in line with the charity’s policies and strategy.
- Monitor the media landscape as it relates to the RSPCA and animal welfare; and produce reports as required in relation to coverage.
- Write copy on RSPCA court stories, utilising a knowledge of media law and court reporting to ensure output adheres to legal requirements and RSPCA processes.
- Writing for and adding content to the RSPCA website; and working closely with the RSPCA's social media, broadcast, web and other comms-focussed teams to communicate key messages to supporters and the wider public.

**The Person**

**Personal Attributes and Key ** Attention to detail
**Competencies ** Able to build and sustain relationships with internal and external audiences

**Essential Key Skills, ** Degree level or equivalent.
**Qualifications & Experience ** Postgraduate NCTJ qualification - which includes the modules of media law and court reporting, local and central government, 100wpm shorthand, news writing and newspaper journalism.
- Touch-typing around 75-100wpm.
- Previous experience of working in a communications environment such as newsroom, journalism, PR or press office.
- Ability to understand journalists’ requirements and respond to varying deadline.
- Experience of covering court cases.
- Experience of handling sensitive material, including sometimes confidential and/or distressing material.
- Proven ability to understand complex ideas and scientific concepts and communicate them both orally and in writing in a clear and concise manner.
- Good working knowledge of Word/Google documents.
- Computer skills - including the ability to learn RSPCA software including TAILS and Cognos.

**Desirable Key Skills**
**Qualification & Experience**

**Personal commitment to**:Adhere to the Society’s charitable objectives, which are to promote kindness and prevent or suppress cruelty to animals.

Take care of their own health and safety and that of others who may be affected by their acts and omissions.

Uphold the RSPCA’s core values

Cooperate with Society policies and procedures

Understand and comply with any Society Code of Conduct.

**RSPCA Core Values **Our values for our employees, volunteers, trustees, branches and future members of our Community Engagement
Programme guide everything that we do.

They also guide how we work to rescue and care for animals and how we work with individuals, families, communities and other organisations.

**We are compassionate**:we care deeply about the lives of animals, we have empathy for people, we act with kindness and consideration at all times

**We are inspirational**:we are life changing, we inspire by taking the lead, we speak up when others don’t, we take brave decisions, we change animals’ lives for the better.

**We are committed**:we never give up, we have energy and determination, we rescue animals from cruelty and neglect, giving them new opportunities and supporting others in doing so, and advocate for all animals at risk of harm.

**We are expert**:we have expert knowledge which we willingly share, we act on the basis of evidence, we underpin our decisions and actions with science, data and experience.

**We act with integrity**:we are honest and trustworthy, we act with integrity, we do what’s right.

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