Marketing Coordinator

**Marketing Coordinator**

**Role Overview**

Join PG Paper as a Marketing Coordinator and be a driving force in our digital marketing strategy. This role focuses on content creation, SEO and digital advertising to boost lead generation and brand visibility. Collaborate with sales and business development to attract our target audience through compelling content.

We're seeking a professional with a background in digital marketing, strong communication skills and the ability to manage multiple projects.

**About PG Paper**

Established in 2003, PG Paper is an award-winning international trading company based in Scotland. With the rise in demand for environmentally friendly packaging and the growth of ecommerce, the paper industry is experiencing unprecedented global demand. Serving various industries such as cosmetics, pharmaceuticals, luxury drinks, and ecommerce, PG Paper connects global markets, buying and selling across 60 countries across the world.

**Key Responsibilities**
- Develop and implement content strategies to drive lead generation and increase brand visibility in international markets.
- Manage digital advertising campaigns, including setup, tracking, and budget allocation, with a focus on LinkedIn and Google ads.
- Analyze sales data to generate marketing reports that support business objectives.
- Maintain business databases and support customer segmentation.
- Collaborate with sales and business development to create tailored content for specific customer demographics.
- Plan and coordinate promotional events, including trade shows, meetings, and presentations.
- Maintain promotional materials and ensure they’re up to date and effective.
- Support the marketing manager and team with strategy planning, objectives and promotional initiatives.
- Assist with new business opportunities and identify areas for professional growth.

**Skills and Experience**
- Marketing qualification or evidence of ongoing professional development.
- Minimum of 2 years' experience in marketing or a similar role.
- Proven experience in executing successful digital marketing campaigns and delivering effective content strategies.
- Proficient in SEO tools like Semrush, Ahrefs, and Google Analytics.
- Experience with PPC campaigns across major search engines.
- Excellent writing skills, with strong grammar and punctuation.
- Familiarity with content management systems like WordPress.
- Strong communication skills and ability to work across teams.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Salesforce experience is a plus.
- Self-motivated and adaptable, with a proven ability to meet deadlines independently.

**Application Details**
- Job type: Full time
- Schedule: Monday - Friday
- Pay: Negotiable dependent on experience
- Work Location: Hybrid/office based in Greenock (initial introduction period to be completed at office)

**Job Types**: Full-time, Permanent

Pay: From £25,000.00 per year

**Benefits**:

- Company events
- Company pension
- Free parking
- On-site parking
- Work from home

Schedule:

- Day shift
- Monday to Friday

**Experience**:

- Digital marketing: 2 years (preferred)
- Content creation: 2 years (preferred)
- SEO: 2 years (preferred)

Work Location: In person