Marketing Manager
1 day ago
Want to join a rapid growth SaaS business with a “tech for good” social outlook?
In a newly created Campaign Management role?
Based in Manchester City Centre with hybrid working (2 days in the office)?
And a host of other great benefits?
We are looking for a Marketing Campaigns Manager to support the market positioning, build and nurture a strong pipeline for the commercial team.
The role will be responsible for planning, creating and implementing a campaign plan for the business across its multiple software solutions.
You’ll need to have strong B2B Marketing experience
With experience of implementing and managing ABM campaigns
And experience of Hubspot and ideally Salesforce
Role responsibilities include:
- Plan, develop and deliver the annual integrated campaigns plan, from creation through to post-campaign analysis and reporting, including measurements against key targets and metrics, using any insight gained to improve on future campaigns
- Create account based marketing (ABM) strategy for specific tiered accounts
- Working with the wider marketing team to align the annual campaigns plan to business strategy and priorities
- To use your expertise to support the achievement of prioritised objectives and performance targets for each campaign, including lead generation and customer acquisition and retention
- Manage and control of the marketing CRM tool
- Use a range of approaches, to maximise on ROI for each campaign, ensuring we get the most value from the work that we do
- Document processes and changes to campaign management
- Responsible for data strategy and adhering to all data regulations around campaign management.
- To ensure brand compliance throughout campaigns, always on the lookout for imaginative and innovative ways of extending reach and influence
- Develop and maintain positive working relationships with fellow colleagues and key external stakeholders
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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