Marketing Data Analyst Part Time
3 weeks ago
Marketing Analyst
Marketing Data Analyst
Part time (3 days per week)
Hybrid University of Bradford
12 month fixed term contract £27,929 to £30,502
The Marketing Data Analyst will be required to collate and present a wide range of data to provide a holistic view of the impact of marketing activities and to inform strategic and operational planning
**Responsibilities**:
1. To take lead responsibility for the collation and analysis of data to inform and support marketing strategy and activity planning, across undergraduate and postgraduate, home, and international markets.
2. To ensure the integrity of data within the University's CRM system - making recommendations for system enhancements to the Market Insight Manager and CRM, Content and Rich Media Manager.
3. To assume the role of data expert, undertaking complex manipulation of data and producing detailed and robust statistical information in a variety of formats.
5. To analyse the effectiveness of CRM calling campaigns, advising on use of control groups to provide accurate management information
6. To take a pro-active role working with colleagues to improve data collection and the analysis of data from recruitment events.
7. To liaise with the Senior CRM Officer and the Market Insight Manager to identify new data sources and market research requirements to inform and enable additional marketing campaigns.
8. To work closely with other members of the Advertising, Marketing and Student Insight team to coordinate intelligence gained from market and student behaviour data, identifying any gaps in data needed to inform marketing plans and product development analysis.
9. To possess the ability to effectively analyse large data sets, identifying trends and key marketing and recruitment opportunities.
10. To tailor the presentation of data dashboards and written reports to specialist and non-specialist audiences, with the ability to present data clearly and effectively, using market insight to inform strategy.
11. To develop appropriate dashboarding and data visualisation tools to promote self-service analytics and improve accessibility of data.
12. To support the Senior CRM Officer and CRM, Content and Rich Media Manager in the planning, creation, delivery, and development of the University's Customer Relationship Marketing activity for major stakeholder groups - prospective students (both home andinternational, postgraduate, and undergraduate) and schools and colleges.
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