Digital Marketing

2 weeks ago

Wakefield, United Kingdom luxury worksurfaces Full time

**Full Job Description**

We are currently a granite and quartz fabrication and installation company based in Wakefield that fits nationwide.

**Duties Include**:

- Act as the first point of contact for, and manage the relationship with our external website/digital agency to continually monitor and improve website performance
- Manage social media profiles across Facebook, LinkedIn, Instagram, through organic and paid adverts. With monthly reports on growth and recommendations
- Deal with external bloggers for website incorporating link building for seo on the website to improve rankings.
- Coordinate with the external website/digital agency, to monitor and adjust Google PPC campaigns, and make updates to website content for the purposes of Search Engine Optimisation
- Liaise with the in-house Technical department to update, create and promote new technical content for the website
- Initiate, research, create and publish new marketing content, including news articles, case studies, newsletter features and press releases, as part of the company’s wider PR plan
- Collaborate with the Business Development Team to expand upon our CRM data and also ensure customer data is consistent, viable and useable
- Participate in and contribute to quarterly PR strategy reviews
- Carry out frequent website updates using the WordPress CMS platform
- Produce monthly digital marketing performance reports for the Director group
- Support the Owner with all other areas of marketing, as required

**Desired Characteristics**:
We are looking for a reliable, organised and experienced individual, who will use their initiative to take on the responsibility and work with a certain level who’s is punctual and polite, to help drive the digital marketing activities of our business, as part of the wider company Marketing strategy.

**Desired Skills**:
Copywriting experience with a keen eye for detail. Experience with CRM systems, CMS (WordPress preferably), Adobe Creative Suite (InDesign, Photoshop, etc), and managing social media accounts. Knowledge of PPC Campaigns, SEO best practice and basic HTML are a big plus.

**Job Types**: Full-time, Permanent

**Salary**: £25,000.00-£35,000.00 per year dependent upon qualifications and experience.

Schedule:

- Monday to Friday
- No weekends

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 3 years (preferred)

**Salary**: £30,000.00-£40,000.00 per year

**Benefits**:

- Company pension
- On-site parking

Schedule:

- 8 hour shift

Supplemental pay types:

- Signing bonus

Work Location: Hybrid remote in Wakefield

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