Campaigns Officer

3 weeks ago

London, United Kingdom Department for Environment, Food and Rural Affairs Full time

**Details**:
**Reference number**:

- 245759**Salary**:

- £30,317 - £36,606- National: £30,317 - £32,803, London: £33,827 - £36,606 For details of our pay on appointment policy, please see below under the heading 'Salary'.**Job grade**:

- Higher Executive Officer**Contract type**:

- Fixed Term
- Loan
- Secondment**Length of employment**:

- 12 months**Business area**:

- DEFRA - S&C - Communications - Communications**Type of role**:

- Communications / Marketing
- Digital**Working pattern**:

- Flexible working, Full-time, Job share, Part-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

LocationAbout the job

**Job summary**:
We are looking for a talented communication professional to join Defra Communications Group's Campaigns, Brand and Digital team to optimise Natural England's creative content and engagement on social media.

The Campaign Officer - Digital will develop and manage digital plans to support Natural England campaigns across different channels.

This hands-on role will involve developing copy for Natural England social media channels and collaborating with in-house teams and external agencies.

This role will have a particular focus on Natural England initiatives and campaigns including the Nature Recovery Network, England Coast Path and Countryside Code.

**Job description**:
The Campaigns Officer - Digital will:

- Develop and manage digital plans to support the Natural England campaigns using owned and earned channels.
- Deliver digital implementation across internal teams, cross-government departments, external partners and suppliers.
- Identify audiences and interpret data and insight to implement targeted digital plans and content.
- Collaborate with and deliver commissions of content from in-house teams and external partners, overseeing the process from briefing, through to sign-off.
- Manage and track budget and plans, ensuring that activity is delivered on time and to budget, and there is demonstration of value for money.
- Draft social media copy for Natural England social media channels, ensuring this is signed off by key policy, press and strategy colleagues.
- Undertake social media evaluation for key announcements, analysing performance of content and sharing this with non-digital colleagues.
- Support the implementation of the Natural England Digital Strategy, working with the wider digital team to meet our objectives.

**Person specification**:

- Experience of developing high quality, innovative and engaging digital content.
- Experience of drafting social media copy and optimising for different channels (Facebook, Twitter, LinkedIn, Instagram).
- Experience of planning and managing social media plans for campaigns/announcements.
- Experience of working with external partners and organisations.
- Experience of using innovation and creativity to achieve outcomes for both low cost/no-cost and campaigns with budget.
- Understanding of digital trends, best practice, channels and tactics.
- Experience of monitoring and tracking the success of campaigns and digital content, seeking to optimise and improve performance.
- Experience using basic graphic design tools (e.g. Canva) preferred.

**Behaviours**:
We'll assess you against these behaviours during the selection process:

- Delivering at Pace
- Working Together
- Communicating and Influencing
- Delivering at Pace
- Communicating and Influencing

**Technical skills**:
We'll assess you against these technical skills during the selection process:

- Communications - Ideas: Digital
- Communications - Implementation: Digital
- Communications - Impact: Digital

**Benefits**:

- Learning and development tailored to your role
- An environment with flexible working options
- A culture encouraging inclusion and diversity
- A Civil Service pension with an average employer contribution of 27%

**Blended Working**

Things you need to know

**Selection process details**:

- This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.**Application Process**

**Sift**

Sift and interview dates as well as the interview location to be confirmed.

**Interview**

Please note that the Technical criteria will be drawn from the Government Communication Professional Competency Framework which is attached to this vacancy. The competencies that will be assessed are listed on this advert, above.

A presentation or additional exercise may also be assessed.

**Location**

For information, our core Defra hub locations are:

- York - the Kings Pool;
- Newcastle - Lancaster House;
- Bristol - Horizon House (Please note that space at this office is limited and it may not be possible for all Policy roles to be recruited to this location);
- London - Nobel House and 2 Marsham Street.

All other applicants will be based in one of the advertised locations.

Travel and subsistence will not be paid for travel to a base office location.

**R

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