Marketing Manager

7 days ago

London, United Kingdom Boffin Recruitment Full time

**Events Marketing Manager** - cover for interim period between perm post-holder leaving, and recruitment for a replacement.

This is a temp role with a highly reputable organisation in the city, to start ASAP (ongoing until December), with potential to be considered for the perm position.

WFH 3 days per week, 2 days in office.

**Duties**:

- Lead marketing, planning and delivery for headline corporate/commercial events - including Annual Conference, Conference Series, and Annual Dinner
- Drive the adoption of new marketing methods and technologies, generating the best possible marketing return and customer experience
- Track the success of our events marketing efforts, reporting on key statistics including commercial returns and customer feedback, driving data-driven enhancements
- Provide guidance to fellow marketing and non-marketing colleagues for their commercial and non-commercial events, embedding good practice and processes across the business
- Manage events marketing plans and budgets for your projects, working with colleagues to produce clear event briefs, goals and responsibilities from the outset
- Work with stakeholders (e.g., design, policy, events and commercial teams) to generate compelling events marketing concepts, messaging and outputs
- Proactive member of broader events project team, providing ideas and feedback beyond marketing elements of project
- Coordinate the production of events marketing collateral
- Write compelling copy for, and be able to edit promotional materials
- Build and manage highly targeted events marketing lists
- Work with project teams to design best-in-class delegate journeys, from making bookings to at-event experience
- Leverage systems and drive their development to deliver against goals e.g., CRM, events booking system, marketing automation
- Provide project teams with regular status updates e.g., booking numbers, trends and next steps
- Produce post-event reports capturing key marketing statistics and lessons
- Ensure partner agreements, e.g., branding requirements, are accurately managed across all event bookings
- Support broader team marketing objectives, development and relevant initiatives
- Work with regional colleagues to drive best practice event marketing across our regional offices.

Get in touch for more information...

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