International Product Communications Lead

2 weeks ago

Guildford, United Kingdom Electronic Arts Full time

**International Product Communications Lead (Lifestyle) - 12 Month Temporary Contract**

At Electronic Arts, we are bringing together the creativity, talent and technology to connect players and deliver amazing experiences in entertainment. We thrive on passion, teamwork and pioneering. It's the fuel that drives us to inspire the world to play.

We're looking for a communication manager who has a passion for Lifestyle games to cover maternity leave and join our International Communications teams. As the Manager for International Communications, you will support the communication of a specific product portfolio through traditional media across International markets.

Reporting to the Senior Manager International Integrated Communications, you will work in close collaboration upstream with global communication team members across our Lifestyle games and downstream with in-region marketing teams and external PR agencies. You will be devoted to supporting the success of The Sims 4 and Skate franchises whilst working in line with the company's corporate communications strategy and enterprise-wide communications agenda. You will use your experience working on PR campaigns to jump right in and quickly learn the collaborative processes in which we work.

As International Product Communications Lead, you will be tasked with being the primary point of connection between International and Global Communications on Lifestyle titles. You will help to communicate how the roll-out of strategy, communication creative and activations can be most effective across International markets to ensure product campaigns are truly global.

In addition to supporting the execution of global PR plans by regional teams and agencies, you will help facilitate inbound media requests outside the planned story cadence with the local teams, ensuring there is a clear

**Primary responsibilities**:

- Work with the Global Communications and EA Brand teams, along with International agencies across the organization to lead multifaceted plans and creative communications strategies for Lifestyle portfolio, ensuring they resonate across the International region.
- Help to ensure the powerful messages and storylines we deliver through PR meet the business and communication needs of International markets.
- In collaboration with the Senior Manager, coordinate with key internal stakeholders to ensure the use of tools, creation of partnerships, allocation of marketing spend and event attendance dovetail into and maximize the execution of our editorial plans.
- Ensure accurate feedback on local executions to the global communications leads and Senior Manager in a timely fashion.
- Coordinate and support respective agencies to pitch and place work in national, regional and local news outlets.
- Deliver reports on key campaign beats for each franchise giving both country breakdowns and a Pan-International overview, offering insights, results analysis and recommendations for future executions.
- Provide visibility to internal partners on upcoming content and activations
- Coordinate and share with the wider integrated communications team and brand partners your engagement best practices, standards, and innovations highlighting your personal, and teams, successes and learnings
- Be able to provide insight into hot topics within the press to assist with the development of messaging

**Requirements**:

- 5+ years of experience in communications, strategic media relations or public relations in multiple International territories.
- Must be passionate about communications and media relations with a finger on the pulse of the latest industry trends and can deliver measurable results.
- Must be a strategic thinker with experience conceiving and leveraging relationships.
- Demonstrated strength in building, managing, and motivating agency networks.
- Ability to build strong collaborative relationships with a diverse range of partners.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously while working across time zones.
- Proven ability to think ahead, problem solve, engage proactively and take initiative.
- Strong process-minded planner who can determine deadlines, logistics and operational plans for multi-dimensional programs and events across the region.
- Excellent persuasive writing, editing and verbal communications skills, including presentation skills.
- A passion for the videogames industry is a must
- Proficiency in multiple European languages speaker a preference.

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

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