Individual Giving Officer
5 days ago
RECRUTING FOR AN INDIDUAL GIVING OFFICER HYBRID WOKRING- FLEXIBLE HOURS
The Individual Giving team are a small and ambitious team who sit within Supporter Marketing and form part of a wider Fundraising and Communications directorate. The team is responsible for generating around £1.5m in income a year, through recruiting newdonors and building relationships with existing donors, including legacies. We have ambitious plans for growth and, as part of a supporter marketing remit, are developing more holistic relationships with our supporter base. Reporting to the Senior IndividualGiving Manager, you'll take responsibility for planning, managing and delivering innovative and impactful supporter campaigns across a range of channels. With the ability to resolve everyday challenges and obstacles independently, you will be expected to delivera range of Direct Marketing fundraising campaigns through the full creative process, from briefing to concept, through to final delivery, as well as reviewing results and making recommendations.
Campaign project management
- Plan, manage and deliver innovative and impactful supporter campaigns across a range of channels.
- Operate within set budgets and achieve income targets outlined in annual plans.
- Produce clear and succinct briefs to agencies, suppliers and internal stakeholders.
- Use marketing judgement to proof, edit and develop compelling creative, and make sound decisions on proposals and testing plans. - Work closely with the Data Manager, as well as Supporter Care, Communications, Events and Community Fundraising to successfullydeliver campaigns and evaluations.
- Support the development of an effective welcome and supporter journey, to help increase the average lifetime value of donors.
- Continually test and learn across campaigns to improve performance.
- Deliver campaigns in a compliant way, adhering to GDPR and fundraising regulation and Code of Conduct. Job Purpose Job Description Duties and Responsibilities Reporting and analysis:
- Closely monitor campaign results and provide updates on performance.
- Produce post-campaign analysis reports.
- Work with the Data Manager to develop and update existing reporting mechanisms.
- Make recommendations to improve the performance of future campaigns based on evidence and data. Developing insight, product development, competitor analysis and industry perspective:
- Use existing research and insight, and where appropriate, undertake and commission new projects to derive new / further insight and analysis.
- Identify, research and develop new products, creative ideas and fundraising initiatives.
- Keep up to date with industry developments and act upon direct and digital marketing trends and statistics. Working with others:
- Consult and work with appropriate teams, staff members and volunteers, to ensure fundraising projects are as successful as possible.
- Manage relationships with internal stakeholders and agencies. All staff are expected to:
- Attend and contribute to regular team and directorate meetings and briefings.
- Participate in learning and development, as requested by the Line Manager.
- Work as a supportive member of the team, working on projects that benefit the whole section or Group, providing cover for and training other team members and volunteers, as required. Health and Safety:
- Adheres to all health and safety guidelines, including infection prevention and control.
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