Pr Officer

2 weeks ago


London, United Kingdom Group Lotus Full time

Location: London, GB- Department:
- Date: 22-Feb-2023- Description:

- **PR Officer, London UK**

Lotus is transitioning from a UK sports car company to a global performance business and brand. Automotive technology in all its forms - and how owners, drivers and passengers interact with it - will be a key differentiator for Lotus. This key role for an experienced PR professional and storyteller is to support in the development of a global comms strategy, then ideate, plan, develop and deploy stories about Lotus’ that will act as proof-points for consumers.

**Main Duties & Responsibilities**
- Support on developing a global strategy for all Lotus automotive technology communications, including definitions, marketing positioning and competitor benchmarking
- Support on development and/or modification of key tech messaging around existing and new Lotus cars, plus sharing for global alignment
- Support the ideation, planning, development and deployment of communications (eg, film, social, news releases, blogs) covering technology across existing and new Lotus products
- Support collaboration with Lotus’ global technology hubs (eg, LTIC Germany, LTCC Coventry, WLT China) to ensure product information is available to the global PR teams for external communication
- Collaborate with senior members of the Product, Corporate and Lifestyle PR teams in the planning, updating and global sharing of a news release and blogs calendar, with a regular drum beat of engaging content to meet the needs of different automotive media audiences
- Collaborate with regional PR colleagues around the world on all of the above to ensure alignment
- Ensure strategic alignment on global comms narrative with other functional teams, eg, product marketing and retailer training
- Work with and ensure effective use of external comms agencies to support Lotus’ global ambition
- Support in media monitoring and reporting of PR successes to the global business
- Ensure all product comms activity is on budget and in process
- Deputise for Head of Tech PR, as required

**Competencies**

**Adaptive Thinking**

**Continuous Improvement through creative solutions**

Solves problems in creative ways. Is willing to question established ways of doing things.

**Engaging Teams**

Delivering high performance through effective team working. Supports a culture where the input of all is valued.

**Focused Development**

Builds the skills and competencies of self and others. Contributes to improving organisational capability.

**Influencing**

Successfully builds support for ideas through effective and appropriate communication strategies.

**Organised**

Undertakes work in a well thought out, timely manner.

**Liaising/Networking**

Builds internal/external networks in order to deliver business objectives.

**Drive and Accountability**

Demonstrates drive and persistence to meet or exceed goals for self and others.

**Commercial Acumen**

Understands the markets within which the Company operates. Strives to deliver outstanding business performance.

**Essential criteria**
- Knowledge of the global media and social media landscape, including latest hot topics and trends
- Knowledge of global automotive landscape, including latest hot topics and trends
- Automotive OEM or luxury brands PR experience, ideally in a Global or Continental level organisation
- A technical understanding of asset types, file types and usage rights
- A skilled communicator, able to work collaboratively, and with the ability to form and lead teams.
- Highly organised project management skills within the marketing discipline.


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