Digital Marketer

7 days ago

Kidderminster, United Kingdom Central Profiles Full time

**Company Overview**:
Central Profiles is a leading manufacturing company based in the UK, specialising in laser cutting, metal bending, welding, and powder coating of various sheet metals. We are committed to delivering high-quality products and services to our clients across different industries.

We are seeking a highly skilled and experienced Digital Marketer to join our team and lead the digital marketing efforts at Central Profiles. As a Digital Marketer, you will be responsible for developing and implementing effective marketing strategies to enhance our online presence, generate leads, and drive business growth. Responsibilities:

- Develop and execute digital marketing campaigns to promote Central Profiles' products and services, targeting both B2B clients and specific industry sectors.
- Manage and optimise the company website using WordPress, ensuring it remains up-to-date, user-friendly, and aligned with our brand identity.
- Plan, implement, and monitor Google Ads campaigns, optimising performance based on data analysis to achieve maximum ROI.
- Utilise LinkedIn outreach strategies to engage with potential clients, build professional relationships, and drive business opportunities.
- Drive social media engagement by generating creative ideas, coordinating team involvement in content creation, and capturing photos/videos that showcase our manufacturing processes.
- Monitor and analyse key performance indicators (KPIs), such as website traffic, conversion rates, and engagement metrics, to identify areas for improvement and implement data-driven strategies.
- Take ownership of the digital marketing function and actively contribute to the overall growth of the company.
- Collaborate with cross-functional teams, including sales, production, and management, to align digital marketing strategies with business goals.

Qualifications and Skills:

- Proven experience in digital marketing, preferably in a B2B environment.
- Proficiency in WordPress, including website management and content creation.
- Strong expertise in managing and optimising Google Ads campaigns.
- Demonstrated experience with LinkedIn outreach strategies and building professional networks.
- Excellent understanding of B2B marketing principles and strategies.
- Creative mindset with a bubbly personality, capable of energising and engaging the team in social media activities and content creation.
- Results-oriented and data-driven approach, with the ability to analyse metrics and make data-backed decisions.
- Self-motivated, proactive, and capable of taking ownership of the digital marketing function.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
- Passion for staying updated with the latest trends and best practices in digital marketing.

**Benefits**:

- Competitive salary and benefits package.
- Opportunity to shape and grow the digital marketing aspect of Central Profiles.
- Long-term career prospects and the chance to take the reins in driving digital marketing strategies.
- Collaborative and supportive work environment.

If you are a motivated digital marketer with a passion for B2B marketing and the drive to make a significant impact on our company's growth, we would love to hear from you. Please submit your resume, along with a cover letter highlighting your relevant experience and why you are interested in joining Central Profiles.

**Salary**: £25,000.00-£35,000.00 per year

**Benefits**:

- Company events
- Company pension
- On-site parking

Schedule:

- Monday to Friday

**Experience**:

- Digital marketing: 2 years (required)

Work Location: In person

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