Digital Marketing Assistant

2 days ago


Kidderminster UK, Worcestershire, United Kingdom IceBlue Full time

Job Summary:

We are looking for a motivated and creative Digital Marketing Assistant to join our marketing team. The ideal candidate will support the execution of digital marketing strategies and campaigns, helping to drive online engagement and brand awareness. This role is perfect for someone who is passionate about digital marketing and eager to grow their skills in a dynamic environment.


  • Full time 37.5 hours a week Monday to Friday.
  • Opportunity for Hybrid working (must be able to commute to Kidderminster).
  • Salary £25,000 to £30,000 per annum depending on experience.


Additional Benefits:

  • Free on-site parking.
  • Sick pay.
  • Death in Service Benefit.
  • Wellbeing benefits.


Key Responsibilities:

  • Campaign Support: Assist in the planning, execution, and optimisation of online marketing campaigns across various digital channels, including social media, email, and PPC.


  • Content Creation: Create engaging and relevant content for social media, blog posts, newsletters, and other digital platforms.


  • Social Media Management: Manage and grow the company’s social media presence by scheduling posts, responding to comments, and monitoring engagement.


  • Analytics and Reporting: Track and analyse website traffic, social media metrics, and campaign performance using tools like Google Analytics, and prepare regular reports.


  • SEO Support: Assist in implementing SEO strategies, including keyword research, on-page optimization, and content updates.


  • Email Marketing: Help design, write, and distribute email campaigns, monitor performance, and suggest improvements.


  • Market Research: Conduct research on industry trends, competitive analysis, and customer insights to inform marketing strategies.


  • Administrative Tasks: Support the marketing team with administrative tasks, such as maintaining marketing calendars, organizing promotional materials, and coordinating events.


  • Video and Animation: Support our creative team in planning, executing, editing and publishing video and animation work through various online mediums.


Qualifications:

  • Education: Bachelor’s degree in Marketing,
  • Experience with graphic design software (e.g., Adobe Creative Suite).
  • Certification in digital marketing or relevant courses preferable (e.g., Google Ads, HubSpot).
  • Experience: a minimum of 2 years of experience in a similar role.


Skills:

  • Good understanding of digital marketing concepts and best practices.
  • Proficiency in using digital marketing tools and platforms (e.g., Hootsuite, MailChimp, Google Analytics, Google Ads).
  • Excellent written and verbal communication skills.
  • Strong organisational and multitasking abilities.
  • Familiarity with social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
  • Basic knowledge of HTML/CSS and SEO is a plus.


Attributes:

  • Creative thinker with a keen eye for detail.
  • Proactive and eager to learn.
  • Ability to work independently and as part of a team.
  • Strong analytical and problem-solving skills.


Deadline for submissions are Sunday 30th June 2024.


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