CRM Leader

4 days ago

Nottingham, United Kingdom Pendragon PLC Full time

**CRM Leader**

**Pendragon PLC**

**Hybrid - central marketing function and home based**

**£49,000 to £55,000 salary, 23 days holiday plus bank holidays, pension, critical illness and life assurance schemes, exclusive discounts on new and used vehicles and aftersales services**

Are you ready to drive beyond the possible; to be part of a team driven to transform the automotive industry?

Here at Pendragon, we’re going through a period of exciting transformation and we’re looking for a CRM Leader to help shape our future.

**What you’ll be responsible for in your role**:

- You’ll identify new opportunities for customer relevant automated communication programmes and triggered communications, ensuring that all programmes are optimised for performance using a robust test and learn approach
- You’ll ensure the customer database is appropriately maintained and cleansed, automating processes where possible and tracking the health of database over time making practical recommendations to increase the number of customers we can contact directly
- You’ll play a critical role in supporting the development of a first party data strategy and customer data models/augmentations to enable more relevant and personal communications, for example, customer segmentation and digital behaviour/intent models
- You will manage and coach a high performing team: developing their skills, capabilities and experiences and ensuring effective delivery of agreed objectives

**Do you have what it takes to be a Pendragon Associate? What we’re looking for**:

- You’ll be results driven, with an analytical mindset, and an understanding of the importance of seeking and using data in order to make better decisions
- You’ll understand the opportunities presented by segmentation and personalisation, and a solid grasp of the key metrics for monitoring database health, retention and campaign/programme performance
- You will have proven working knowledge of GDPR, including marketing consent and legitimate interest
- You’ll have a positive attitude and enjoy problem solving, thriving in a fast paced environment

Here at Pendragon, together, we’re unstoppable. Collaboration is at the heart of our culture, and it’s the power of our group coming together that unlocks our potential to transform automotive retail. We thrive in a fast-paced environment where the doors are open, if you have the attitude and drive to walk through them. We’ll empower you with the opportunities to bring out the best in yourself, and in return you’ll support and bring out the best in others.

**Job Types**: Full-time, Permanent

**Salary**: £49,000.00-£55,000.00 per year

**Benefits**:

- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- On-site parking
- Referral programme
- Sick pay
- Store discount
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Nottingham

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