Paid Media Specialist
2 weeks ago
**Paid Media Specialist - Remote Working**
**Purpose of the Role**
As the Paid Media Specialist you are responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies, with a strong focus on driving customer acquisition.
**Responsibilities**
- Full management and responsibility of paid search and display campaigns across Google, Facebook, and other channels as appropriate
- Set up and manage PPC and Paid Media Campaigns
- Manage campaigns in line with best practice (targeting, tracking using Google Tag Manager, A/B testing, landing pages etc.) and ensure all are optimised to achieve KPI's
- Keyword research and bid optimisation management
- Proactively monitoring latest industry trends
- Pro-active campaign management to achieve target growth and cost per conversion targets
- Daily/weekly data analysis, reporting and making recommendations to improve campaigns
**Core Skills and Experience Required**
- Minimum of 1 years' experience (ideally 2 years) running PPC campaigns in AdWords, GDN and experience advertising across social media channels, and other paid platforms
- Proven experience in managing best practice PPC campaigns, keyword research and bid management tools
- Proven ability in driving growth in paid search and achieving KPI's
- Experience in web tools, such as GTM, Google Analytics, Google Ads
- Attention to detail, highly analytical and good communicator
- Strong content and good copy writing skills
- Experience working within a digital marketing arena and a knowledge or appreciation of eCommerce are highly desirable
- Strong workload management and prioritisation skills
**About The Company**
Inchcape is a leading independent global automotive distributor and retailer. We aim to deliver an outstanding customer experience at every one of our franchised dealerships, and to support this all our dealerships have specialist, manufacturer trained staffto ensure you and your car receive the best possible attention.
**OUR VISION**: To be the world’s most trusted automotive Distributor.
**Inchcape is ambitious** We are pursuing a strategy of growth, both organically and by acquisition, across the globe. We have a number of exciting opportunities for equally ambitious talent.
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