PPC Specialist

3 weeks ago

Birmingham, United Kingdom Furniture Maxi Full time

Are you a Paid Search/PPC specialist looking for new opportunities? This is an amazing role for someone who wants to expands their PPC knowledge and have exposure to a furniture brand

You will be responsibile for:

- Create, optimise and report on effective PPC campaigns.
- Develop paid search strategy based on client-specific goals, including Google Ads, Bing, and social media advertising, including Facebook, Instagram, LinkedIn and Twitter.
- Providing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search/display/social in accordance with our goals
- Actively test and analyse keywords, advertising copy, landing pages and positioning to drive results in line with our goals, monitoring keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance withour goals
- Create regular audits & other presentations that outline performance, insights from testing, and key strategic opportunities to CEO
- Review English ad copy and extensions to ensure they respect brand tone of voice.
- Adopt a test & learn approach, leveraging insights to provide rationale and results
- Support the Client Services team in making effective decisions based on reporting and be able to support these actions
- Follow industry trends, drive innovation, and contribute to case studies, blog articles, and training.

QUALIFICATIONS & REQUIREMENTS OF PPC MANAGER
- Have at least 2 years of PPC experience
- Have at least 2 years of Social Advertising experience
- Have at least 3 years experience in digital agency roles
- Understanding of marketing fundamentals and conversion optimisation techniques
- Good knowledge of Google and other search engine algorithms.
- Willing to work in a high-pressure environment and dedicate to deliver great results
- for our clients.
- Social media knowledge: Facebook, Instagram, Twitter, LinkedIn.
- English proficiency, with good writing skills
- Proficiency with Microsoft Office and Google Docs / G Suite
- Able to produce written documents to a professional standard.
- Senior stakeholder management and interaction.
- Positive, proactive, energetic and flexible attitude.
- Able to prioritise according to changing workloads and priorities.

In return, we will offer you hybrid working and on going training, exellent reward package based on performance.

If this role sounds interesting to you then I'd like to hear from you immediately

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