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Lead Generation Specialist

4 months ago


Preston, United Kingdom Green Shield Group Full time

**Green Shield Group**

We are an emerging company delivering effective, efficient, sustainable energy solutions to businesses across the UK.

We are a business-to-business organisation providing clients with self-generation technology solutions via direct purchase and an innovative power purchase agreement that allows businesses to obtain self-generation technology and self-generate with zero capital investment.

With a passionate team, we assist businesses in alleviating the stress of energy costs and provide solutions that directly impact the sustainability of UK businesses.

We're currently growing as an organisation and plan to continue this expansion nationally. As this emerging market develops, we continue to grow and expand alongside it. We operate in a unique position in which our focus is not only on our 'product' but also on the client experience and understanding. As a result, our materials are designed to be accessible and understandable while accurately demonstrating real-life results.

As our Digital Lead Specialist, you will oversee our digital lead generation strategies and operations. The successful applicant must have significant experience in lead generation and demonstrable examples of previous successes.

You will collaborate with our marketing and sales management to define marketing strategies and performance metrics, develop and action marketing campaigns, and establish and manage digital marketing budgets for the business. You are expected to act as a strategic thinker and planner by being very hands-on with a "can do" attitude, who can generate significant volumes of new business leads, helping shape future progress within our sales pipeline and our operational processes.

You will also be expected to utilise broad range of business knowledge to ensure company-wide strategic alignment, facilitate communication channels with our franchise network and ensure strategies are translated across our entire operation.

**Our Expectations**
- Liaise with external lead providers, negotiating terms and conditions and requirements for us as a business for the use of their services.
- Use research, tools and KPIs to track and measure the effectiveness of marketing campaigns.
- Stay informed about government policies, incentives, and regulations related to solar energy. Work with regulatory bodies to ensure compliance and leverage available incentives for marketing purposes.
- Identify and establish strategic partnerships with other companies, or organisations to expand the company's reach and create mutually beneficial collaborations.
**- Google AdWords/Analytics **- An up-to-date working and demonstrated ability to generate success through search engines is necessary. Adaptability and adjustment to real-world events are crucial to success.
**- Analytical & Methodical Mindset** - Excellent analytical skills to analyse market trends, competitors, and internal data on marketing performance and activities.
**- Ideas & Creativity **- Although this role will predominantly involve digital lead generation, you will have the opportunity to work alongside the marketing & design team to create design and marketing initiatives with our marketing manager.
**- Copywriting & Communication** - You will be expected to manage and curate all advertorial copy and deliver clear, understandable metrics to non-technical staff. You must also have the ability to be proactive in market research and implement new marketing strategies, communicating these as you progress.

**This role is ideally suited to you if...**
- You have 2+ years in Digital Lead Generation.
- You have a technical and methodical mindset.
- You have an invested interest in sustainability and self-generation energy technology.
- You're an analytical individual looking to maximise that skill set.
- You want to be an essential part of a growing organisation.

Pay: £27,000.00-£35,000.00 per year

**Benefits**:

- Company pension
- Free parking
- On-site parking
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus scheme

**Experience**:

- digital lead generation: 2 years (required)

Work Location: Hybrid remote in Preston