Group CRM Specialist

2 weeks ago

Wimbledon, United Kingdom International Schools Partnership Full time

**ISP Group CRM Specialist Role Profile**

**Purpose of Role**

**ISP Principles**

**Begin with our children and students. **Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.

**Treat everyone with care and respect. **We look after one another, embrace similarities and differences and promote the well-being of self and others.

**Are financially responsible. **We make financial choices carefully based on the needs of the children, students and our schools.

**Learn continuously. **Getting better is what drives us. We positively engage with personal and professional development and school improvement.

**ISP CRM Specialist Key Responsibilities**
- **HubSpot CRM - Onboarding and Support**:

- Support the Regional teams to onboard newly acquired schools on the ISP admissions process implemented in HubSpot.
- Liaise the regional CRM managers as well as the Regional Admissions heads to utilize the Marketing automation tools for the campaigns as well as the Sales tools to nurture the leads.
- Accordingly, train regional teams on CRM usage, best practices, and data entry guidelines to ensure data sanity and integrity.
- Provide ongoing support to team members regarding CRM-related inquiries and issues.
- Liaise with group support team in case of process deviations, enhancement requests or potential risks.
- **Marketing Campaigns**:

- **Data Management and Analysis**:

- Manage and maintain the CRM database, ensuring data accuracy, integrity, and hygiene.
- Regularly analyze customer data to identify trends, preferences, and opportunities for improvement for the schools and overall region
- Generate reports and insights to inform decision-making for the upcoming CRM initiatives and campaigns and share the insights with the regions.
- **Cross-Functional Collaboration**:

- Work closely with marketing, admissions and communications teams to align CRM strategies with overall marketing efforts.
- Collaborate with Admissions teams to ensure seamless lead management and nurturing processes or workflows are created to handle the incoming parent enquiries.
- **Automation and Technology**:

- Utilize HubSpot to automate tasks, track school and parent interactions, and streamline processes.
- Together with regional teams, identify opportunities for implementing new technologies or integrations to enhance CRM capabilities and collaborate.
- Ensure each new technology is vetted by the Group Tech team before proceeding.
- Ensure schools follow the existing processes required for core-system integrations and master data management.
- **Regulatory Compliance**:

- Ensure that all customer data management practices adhere to relevant data protection regulations (e.g., GDPR, CCPA).
- **CRM Support Agency Management**:

- Conduct Weekly status update meeting with the agency. To check the list of resolved, pending and upcoming tasks. Review solutions to ensure there are no bottlenecks and keep deliverables on track.
- Service Desk Tickets process monitoring and review.
- Brief agency on new requirements and processes.

**Skills, Qualifications and Experience**
- Bachelor’s degree in marketing, Business, or a related field (master’s degree is a plus).
- Proven experience (typically 3-5 years) as a CRM Specialist or in a similar role.
- Proficiency in using CRM software (e.g., Salesforce, HubSpot, Zoho CRM).
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication skills, both written and verbal.
- Detail-oriented with a focus on data accuracy and quality.
- Ability to work collaboratively in cross-functional teams.
- Understanding of customer segmentation, personalization, and customer journey mapping.
- Knowledge of data protection and privacy regulations.
- Problem-solving mindset and adaptability to changing circumstances.

**ISP Commitment to Safeguarding Principles**

**ISP Commitment to Diversity, Equity, Inclusion, and Belonging**

**Job Types**: Permanent, Full-time

Pay: £40,000.00-£60,000.00 per year

**Benefits**:

- Company pension
- Work from home

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Wimbledon, SW19 8YB: reliably commute or plan to relocate before starting work (required)

**Language**:

- Spanish (required)

Work Location: Hybrid remote in Wimbledon, SW19 8YB

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