Content Officer, Home Based

3 weeks ago


Liverpool, United Kingdom Alternative Futures Group Full time

Alternative Futures Group is the North West’s largest Mental Health and Learning Disability charity.

With a strong track record over 30 years, we work locally in the community and through our Treatment and Recovery Centres to provide a wide range of innovative and bespoke care services.

We have a vision to create _a world where people control their lives. _Here at AFG, we pride ourselves on helping the people we support to design, develop and ‘own’ the support they receive by planning this with them; we support people to make informed choices and increase their own independence; and we support people to maintain their own health, wellbeing and living environment. These principles are really important to us.

As a ‘values based’ employer, the people that work for us genuinely care about the people they support, and we are seeking likeminded people to join our AFG family. If you are passionate about working in Health and Social Care and have a real desire to make a positive difference to the lives of the people we support then we would love to hear from you.

At AFG we also recognise the contribution and value that our staff make. We would not be able to provide the life changing support that we do without people like you

In return for your contribution we will support you throughout your career and we provide a wide range of employee benefits, career development and lifestyle support services to ensure that you too feel supported, fulfilled and valued from day one of your employment with us.

**Job Purpose**

The Content Officer is pivotal within the wider Learning & OD team as our ‘roving reporter’ and seeker of new content for onward communication.

This role will be actively involved across AFG sites and its primary focus is to research, facilitate, disseminate and track new content, for digital and print channels, for both internal and external audiences. They will work closely with the Marketing and Engagement Officers as well as the Digital Marketing and Events Manager.

The role includes writing, audio and video creation and content management systems. They will also build key relationships with our people and the people we support across all parts of the organisation to showcase their stories of impact.

***Key Result Areas**
- To be the voice of AFG Stories and to find the best way to tell our stories for maximum affect - frequently planning, interviewing, writing and proofing content.
- Responsible for developing a detailed understanding of AFG, including messaging framework, brand identity and guidelines, and how our people’s stories fit with our ongoing engagement campaigns.
- Find the best content for AFG printed materials, web pages, blogs, social media and e-newsletters, such as interviews, images and video, and to work with AFG alongside external agencies and designers in assisting with this, including planning, scheduling, proofing, and editing.
- Contribute to image and video content creation.
- Contribute ideas at regular meetings for campaigns, features, and new ways to showcase content, and to research ways to get AFGs stories to a wider audience.
- Collaborate with staff around key moments for the people we support and find the best way to tell these stories of impact. We call these ‘butterfly moments’.
- Collaborate with staff and the people we support to report their stories for AFG channels, including arranging to visit them at different locations.
- Create content to assist in promoting events, and to report these events for the blog and AFG digital channels. Events for this role include but are not limited to Conferences, Awards, and Celebration Days as well as attending various locations across the North West on key days for the people we support.
- Liaise regularly with Internal and External Relations as a whole team to ensure all content going out is planned and entered in the comms, social and editorial calendars and is of a consistent tone
- Evaluate which content is successful for best engagement and suggest ways of building new audiences for AFG.
- To be a team player, working across internal and external relations as a holistic team, including offering help at events where possible

**Essential Skills, Knowledge & Experience required for this role**:

- Excellent interpersonal skills - friendly, approachable, and professional.
- Confident communicator/presenter with the ability to relate to our people at all levels.
- Develop strong working relationships.
- Good planning, time management and organisational skills.
- Able to prioritise workloads and work to deadlines
- Excellent written skills with attention to detail, accuracy, and ability to adapt style to audience.
- Good knowledge of social media and digital communications skills
- Ability to recognise the parameters of the role and seek advice and support as required.
- Ability to work as part of a team.
- Excellent working knowledge of MS Office suite.
- Strong experience of working in partnersh



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