In-store Marketing Specialist
6 months ago
Summary
Job Reference:
- 224539BR
Nottingham Support Office
Permanent
37.5 hours per week
**Closing Date**: 20th February
**Location**:Nottingham
**Contract**:Permanent
**Recruitment Partner**: Frankie McCallister-Lyas
**Overview**:
Do you have a passion for marketing? Do you want to work for a big brand in a fast-paced environment? Then come See What’s PossibleTM with this role as Boots Opticians In-Store Marketing Specialist.
The In-Store Marketing Specialist is a key role in our Opticians Marketing team to ensure the customer has a fantastic experience while they’re in our shops. Working within the In-Store Marketing Team, you will be delivering at fast pace at the very heart of the customer journey, ensuring clear and engaging value messaging which aligns with other channels. You will support the delivery of communications in store from creation to production and delivery, ensuring creative assets are fully aligned with Boots brand principles.
You’ll work as part of the Boots Opticians Marketing team - an exciting, award-winning team that likes to have fun and get things done. At the heart of Boots Opticians growth plans, we help our customers to See What’s PossibleTM, working with exciting fashion brands and educating customers on the importance of looking after their eye health.
**Key Responsibilities**:
- Responsible for all creative elements of POS and other in-store marketing materials, ensuring it is designed and handed over to print to be delivered to stores within budget and to timelines
- Work cross-functionally with Trading, Merchandising and Legal to ensure all activity is legally sound and reflective of the Trading priorities
- Working with the rest of the Marketing team to help develop integrated through-the-line campaigns that deliver the key customer goals and KPIs (eye test volume, conversion to purchase, customer satisfaction)
- Develop and execute all store-based communications required to support the company goals covering the trading plan priorities, events, advice and information, NPD/trials, store development programme and local marketing
**What you’ll need to have**:
- Previous marketing experience
- A passion for marketing and a willingness to learn
- Ability to build strong relationships with others and work cross-functionally
- Ability to brief and critique creative, working with our design agency to ensure best in class creative
- Enjoy working at pace, adjusting to the needs of the business, to meet deadlines
- Motivated, with a ‘can do’ attitude and customer first mind set
- Good attention to detail and a high concern for order and quality
- Good problem solving skills
**Hybrid Working (3 set days in the office)**
We offer our Support Office team members a 3/2 hybrid working approach, based upon empowerment, accountability, care, and trust, which includes a mix of remote and office-based working - our set office days are Tuesday, Wednesday and Thursday and WFH days are Monday and Friday.
**Why Boots**:
You'll be joining a company that is evolving and always looking to improve. We foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential.
We’re proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we can change for the better.**Our benefits**:
- Boots Retirement Savings Plan
- Enhanced maternity/paternity/adoption leave pay
- Discretionary annual bonus
- Generous employee discounts
Flexible benefits scheme including discounted gym membership, life assurance, activity passes, holiday buying and much more.
**What’s next**:
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