Digital Marketing Campaign Specialist

3 weeks ago


Nottingham, United Kingdom In Technology Group Limited Full time

We are seeking a talented and data-driven Digital Marketing Campaign Specialist to join our team at In Technology Group Limited.

Key Responsibilities

The successful candidate will be responsible for developing and executing multi-channel paid media campaigns across various platforms, including Google Ads and Meta. They will also be tasked with targeting and segmentation, A/B testing, and funnel optimization to maximize return on ad spend (ROAS) and improve conversion rates.

In addition, the Digital Marketing Campaign Specialist will be responsible for budget management, allocating and managing budgets in real-time based on performance insights. Regular analysis of campaign performance and preparation of detailed reports will also be a key responsibility.

The ideal candidate will stay up-to-date with emerging trends in digital marketing, new ad formats, and platform changes to keep strategies competitive and fresh.

Requirements
  • At least 2 years of experience in paid media marketing with proven campaign results
  • Proficient in Google Ads, Meta, TikTok; familiar with analytics tools and data optimization
  • Certifications in Google Ads or similar
  • Strong communication, analytical, and adaptable skills
Benefits

The successful candidate can expect a salary of up to £45,000 per annum, depending on experience, plus bonus scheme, work flexibility, growth opportunities, and healthcare benefits & perks.



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