Commerce Lead

2 weeks ago

London, United Kingdom GroupM Nexus Full time

**Commerce Lead**

**About the role**:
Wavemaker Commerce is the dedicated commerce specialism within Wavemaker UK. We are a team of experts, working with clients to develop holistic commerce strategies across marketplaces, d2c and social commerce. Our work touches all parts of our client organisation and is firmly entrenched in the Wavemaker product team.

The UK practice has long been seen as a leader amongst the markets delivering varied and scaled activation and consulting projects for clients such as Danone, Church and Dwight, ELF, Campari, Henkel and more. As such our UK practice is increasingly viewed as the template for how we scale globally.

We are looking to expand the team due to recent new client wins and expanding scopes on existing clients and we are looking for an ecommerce lead to join the growing team, help drive growth for our clients and continue to develop our commerce proposition to be best in the market.

**In this role, you will**:

- Lead the commerce maturity of our clients, through the Commerce Maturity Framework and WM-Operating System, delivering a set of indicators and actions, that drive growth and ensure our clients are future-fit.
- Be an effective communicator and storyteller that can inspire, educate and influence clients around the commerce landscape and strategy.
- Have control of the overall commerce investment and ensure WM commercial considerations are taken into account.
- Collaborate with other specialisms and product owners to identify new opportunities to advance our clients through their commerce maturity.
- Work ‘upstream’ with Strategy & Planning to ensure provocative planning is translated into commerce strategy and ensuring that commerce related insights inform proactive planning.
- Develop new ecommerce capabilities across social commerce and D2C.
- Working on new business pitches and bringing the strongest Digital solutions to our pitch RFI, RFP and presentations.
- Be a self starter with an entrepreneurial approach and spirit.

Core skills:
Retail and Marketplaces
- Understand the role of data strategy and adtech in commerce.
- Guides, alongside the client, bottoms-up and top-down planning and vision on retailers/marketplaces.
- Pioneers and develops POVs, best-in-class guidelines, and go-to-market solutions for our retail/marketplace clients.
- Drives continuous improvement on retail media based on business-based KPIs, competitive landscape, and market opportunity.

Communication and presentation
- Owns the delivery of high-impact Commerce communications. Successfully represents the business by delivering emerging Commerce data and information in interesting and engaging ways to internal and external stakeholders.
- Can expertly communicate financial, creative, and conceptual strategies through compelling storytelling that unifies internal and external teams to drive business forward.

Stakeholder Relationships
- Leads efforts to gather and disseminate intelligence about the client to ensure deep understanding in order to predict and meet their business needs.
- Strategically nurtures relationships with key decision-makers by helping them successfully navigate through critical business changes and address complex issues in their businesses.
- Demonstrates expert understanding of the business successes, challenges, and strategic objectives; draws from experience to evaluate solutions from the business’ perspective and provide advice regarding potential opportunities and risks.
- Work in partnerships with all relevant stakeholders, etc. to ensure communication plans reflect full breadth of GroupM consumer intelligence/insight

Media Investment Planning
- Applies expert understanding to forecast future investment trends.
- Drives high impact media initiatives that position GroupM competitively in the market.
- Actively exploits and optimizes opportunities to achieve sustained improvements in Commerce performance.
- Leads Commerce in pitches.

About Wavemaker UK:
Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase journeys, we deliver exceptional growth for clients including Audible, Nationwide, Danone, Asahi and Morrisons.

Unlike traditional linear media planning, our modular approach combines machine learning and human intelligence to unlock, maximise and transform growth for the world’s leading brands and businesses.

A part of GroupM, WPP’s global media investment management company, our 7,650 people across 88 markets are defined by their attitude of positive provocation, which means:

- **deep knowledge** of our clients’ business
- the **confidence to challenge** what’s gone before
- the **support to go further **than we thought possible.

**We are an **equal opportunities** employer

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