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Digital Marketing Specialist

2 months ago

Nationwide, United Kingdom Yoello Limited Full time

A little about us
Flytask, a trading name of Yoello Limited, is a fast-growing UK AI company specialising in providing robotic process automation (RPA) and generative AI to deliver AI Assistants to businesses of all sizes across the globe. Flytask excels in combining AI with third-party system integrations and mobile payment solutions, effectively connecting customers, staff, and supply chain businesses to drive operational excellence and enable new business models.
Position Overview:
We are seeking a highly skilled Digital Marketing Specialist with a strong background in email marketing, HubSpot, LinkedIn prospecting, video marketing, social media management, backlink acquisition, and SEO. The ideal candidate will be a creative thinker, self-starter, and data-driven marketer who can thrive in a fast-paced environment.
Key Responsibilities:
Email Marketing: work with the BDM:
- Develop and execute email marketing campaigns using HubSpot.
- Monitor and analyse email campaign performance, providing actionable insights.
- HubSpot Management: Work with BDM and Head of Customer Success:
- Use HubSpot for CRM, marketing automation, and lead nurturing.
- Use FlyTask workflows, manage contact lists, and track campaign performance.
- Optimise HubSpot usage to enhance lead generation and customer engagement.
-LinkedIn Prospecting: Work with BDM:
- Generate high-quality leads by prospecting on LinkedIn.
- Execute plan to acquire strategic partners.
- Video Content Creation: work with the likes of, brandbassador . com
- Promote brand awareness and engagement: Facebook, TikTok and YouTube.
- Analyse video performance and optimise content for better reach and engagement and report to BMD
Social Media Management:
- Manage the creation and posting of content across social media platforms.
- Develop a content calendar and ensure consistent brand messaging.
- Monitor social media channels for trends, feedback, and engagement opportunities for weekly reporting to BDM.
Affiliate Marketing: work with BMD:
- Develop and manage affiliate marketing programs.
- Identify and recruit new affiliates to drive traffic and sales.
- Monitor affiliate performance and optimise the program to maximise ROI.
Backlink Acquisition:
- Develop and implement strategies to acquire high-quality backlinks.
- Conduct outreach to relevant websites and influencers.
- Track and report on backlink performance and impact on SEO to BDM.
SEO Management:
- Utilise SEMrush to manage and optimise our SEO efforts.
- Conduct keyword research, on-page optimization, and competitor analysis.
- Monitor and report on SEO performance, providing recommendations for improvement to BDM.
Requirements:
*
Proven experience in email marketing and HubSpot management.
*
Strong skills in LinkedIn prospecting and lead generation.
*
Proficiency TikTok and YouTube video marketing
*
Experience in managing social media content and campaigns.
*
Knowledge of backlink acquisition strategies and SEO best practices.
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Familiarity with SEMrush or similar SEO tools.
*
Excellent communication and organisational skills.
*
Ability to work independently and collaboratively in a demanding environment.
*
Creative thinker with strong analytical and critical thinking skills.
*
Minimum of 2 years experience
*
Experience with HubSpot, Google Analytics, or similar platforms.
*
Experience in B2B marketing.
What We Offer
* Annual salary of up to £35K
*
25 days holiday increasing to 29 days with length of service + UK Bank holidays
*
Pension scheme (5% employer contribution)
*
Life insurance 4 x annual salary
*
A day off on your Birthday
*
Remote working
*
Optional Health Cash Plan
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The opportunity to work on the forefront of workflow automation Generative AI integration, contributing to innovative projects.
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A collaborative, inclusive, and dynamic work environment that encourages innovation and creativity