Head Of Marketing

Job description

Head Of MarketingMain job functions

Working with the functional Director to develop and implement the marketing strategy for the commercial development of the business. This customer/client facing role will work closely with the Logistics and Sales teams to analyse market data and develop a strategy to market/target directly a broad range of customers across the full range of offerings .

Job location

Kent

Main duties – principle responsibilities

Duties/responsibilities

Develop a marketing led strategy to deliver revenue growth for the trade waste business, using analysis of a broad range of clients and customers

Using market driven data analyse gaps in the geographical areas in which the business operates, identifying clients and customers providing a direct marketing strategy to engage with this broad base of local private and public sector businesses

Partner with the logistics and finance team to review revenue streams and target advertising and marketing strategies

Present to the board on as required to ensure engagement and sign off is given for strategic direction of marketing-based activities

Develop a full marketing team (either internal or with the use of agency support) to ensure marketing is an essential part of how the business deliver growth

Set clear KPI’s to measure effectiveness of marketing strategies and campaigns, presenting this clearly to the sales and logistics teams as well as the board

Analyse the markets we operate in across the group and develop a strategy for market saturation for the brand

Person specificationSkills

The post holder will require a certain level of these skills in order to carry out the role.

Excellent written and verbal communication skills

Strong leadership skills

Strong commercial acumen

Strategic thinker

Team player

Ability to develop good working relationships across all levels of the business

Experience

Proven experience of commercial marketing working in partnership with sales and operational teams.

Able to demonstrate successful strategies of building customer knowledge within given sector and delivery of revenue growth.

Desirable but not essential is experience of the waste industry

Qualifications

Academic or professional qualifications that would be important to the performance of this role.

Degree in Marketing or comparable work experience

Strong digital marketing experience

Competencies

Other role specific behaviours or expertise that will give the job holder the ability to succeed and be efficient in this position.

Team Player

Strategic Decision maker

Salary£70k plus benefits