Senior Marketing Executive

1 month ago

Winchester, United Kingdom Merrifield Consultants Full time

Merrifield Consultants are partnering with a children's hospice to find a Senior Marketing Executive to join a fantastic organisation who have punched beyond their weight in communications activities for some time, winning numerous awards along the way. We are looking for an experienced candidate in marketing, with an impressive track record of delivering marketing campaigns and managing content.

Job Title: Senior Marketing Executive

Organisation: Children's Hospice

Salary: £30,000

Location: Winchester (3 days a week in the office, could be flexible)

Contract: One year Fixed Term Contract (Maternity cover)

Start date: September

Required: CV and Cover Letter

Job Responsibilities:

This role is focused on communicating, developing and marketing the charity's impact, brand and charitable purpose. The Marketing Executive raises awareness of the charity's brand, and its work supports the Fundraising team in meeting their objectives.

Press:

Write and deliver press releases focused on fundraising
Maintain good communication with press stakeholdersStewardship:

Continue development of audience segmentation and user experience
Develop acquisition and retention campaigns and monitor ROI of campaignsCase Studies:

Collaboratively and independently, create video & written Case Studies in-line with agreed budget
Maximise and report on reach and impact of all Case Studies
Manage content requests and content management platform with Marketing teamWebsite:

Write and publish a schedule of stories that champion care and fundraising
Ensure website content is inclusive and accessibleSocial media:

Manage a varied schedule of content in collaboration with marketing team colleagues
Create engaging content that reflects hospice services
Deliver positive and measurable supporter stewardship across all social channels

Video:

Produce, film and edit videos that show daily life at the hospices and family interviews
Manage relationship with suppliers and filmmakers
Create videos for Fundraising teamAdvertising:

Manage planning, performance and reporting of digital ad campaigns

Skills and Experience:

A proven track record of delivering impactful marketing campaigns focused on audience acquisition and retention as well as brand
Demonstrable experience in content creation and management
Proven ability to foster positive relationships with internal and external stakeholders
Experience in managing local and national press schedules
Excellent working knowledge of key social networking sites
Knowledge of relevant legislation, such as PECR and GDPR
Educated to degree level or experience in a comparable role
Strong working knowledge of video editing, videography, photography and interview skills
Good working knowledge of email marketing software and automated journeys
Good Experience of Content Management systems
Experience with CRM databases
Design experience - including the use of Photoshop, InDesign or similar packages
Proficient in Adobe and Microsoft suitesThis role is perfect for an inspiring and engaging storyteller with excellent verbal and written communication skills and a background in marketing campaigns.

To find out more and to apply for the role, please contact Isabel Britten at Merrifield Consultants.

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout

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