Marketing Executive/Senior Executive
3 weeks ago
Merrifield Consultants are partnering with a children’s hospice to find a Senior Marketing Executive to join a fantastic organisation who have punched beyond their weight in communications activities for some time, winning numerous awards along the way. We are looking for an experienced candidate in marketing, with an impressive track record of delivering marketing campaigns and managing content.
Job Title: Senior Marketing Executive
Children’s Hospice
Winchester (3 days a week in the office, could be flexible)
Contract: One year Fixed Term Contract (Maternity cover)
This role is focused on communicating, developing and marketing the charity’s impact, brand and charitable purpose. The Marketing Executive raises awareness of the charity’s brand, and its work supports the Fundraising team in meeting their objectives.
Continue development of audience segmentation and user experience
Collaboratively and independently, create video & written Case Studies in-line with agreed budget
Manage content requests and content management platform with Marketing team
Website:
Ensure website content is inclusive and accessible
Manage a varied schedule of content in collaboration with marketing team colleagues
Create engaging content that reflects hospice services
Video:
Produce, film and edit videos that show daily life at the hospices and family interviews
Create videos for Fundraising team
Advertising:
~ Manage planning, performance and reporting of digital ad campaigns
A proven track record of delivering impactful marketing campaigns focused on audience acquisition and retention as well as brand
Demonstrable experience in content creation and management
Experience in managing local and national press schedules
Excellent working knowledge of key social networking sites
Strong working knowledge of video editing, videography, photography and interview skills
Good working knowledge of email marketing software and automated journeys
Good Experience of Content Management systems
Experience with CRM databases
Design experience – including the use of Photoshop, InDesign or similar packages
Proficient in Adobe and Microsoft suites
This role is perfect for an inspiring and engaging storyteller with excellent verbal and written communication skills and a background in marketing campaigns.
We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender.
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