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Performance Marketing Analyst

2 months ago

Victoria Greater London, United Kingdom EF Recruitment Full time

Our client a global FinTech company with UK headquarters in London is seeking an experienced Marketing Data Analyst. You will analyse current marketing campaigns & performance to maximise return on media & ad spend for the business.

Responsibilities

* Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads

* Measure ROI of online advertising campaigns and help understand the impact of “Above the line” media in driving leads to the Sales Team

* Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type

* Build dashboards to help the business understand cross-channel demand generation effectiveness

* Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model

Experience

* Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance

* Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)

* Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.

* Strong stakeholder management, partnership and influence

* Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.

Benefits

* Global organization and great support

* Long contract

* Casual dress

* Free breakfast