Marketing Internship

Role

Located in Sandwich, Kent, Discovery Park is a thriving Science and Technology Park with world-class infrastructure and facilities. The park has a rapidly expanding and diverse tenant community with over 160 companies from start-ups to multinationals, working in pharmaceuticals, biotechnology, healthcare, technology, professional services and more and includes Pfizer, who built the site’s reputation as a centre for drug discovery and discovered some of the most famous drugs in the world here.

The site offers high quality laboratory, office, coworking and manufacturing facilities, a comprehensive suite of support, access to finance, and a strong local scientific talent pool.

The park is focused on becoming a world class, world leading science park, growing and attracting innovative life sciences companies. Our exciting plans include the opening of a shared lab, further development of our support services and growth programmes, and the development of a Manufacturing Village and residential housing.

The park is currently going through an exciting time of transformation and solidifying its position as a premier destination for businesses at all stages of growth.

Discovery Park is undergoing an exciting transformation. As we build on our world class infrastructure and enhance our service offerings, we are solidifying our position as a premier destination for businesses at all stages of growth. In the last year, we've undertaken a comprehensive revaluation of our brand and marketing strategies to better position Discovery Park as an attractive and dynamic environment for innovation and collaboration.

As part of this transformation, we are focused on driving efficiencies in our marketing efforts and leveraging technology and AI to improve our content and increase productivity. We are committed to exploring innovative solutions to enhance our brand presence and engagement with our diverse audience.

We are now looking for a proactive and creative student to support our marketing team for a 2-month period. The successful candidate will be responsible for setting up and managing our Chat GPT 4.0 account, creating bespoke GPTs tailored to our brand’s tone of voice, and using these tools to generate authentic content for our social media and marketing collateral. Additionally, the candidate will explore the best AI software options for setting up a live chat feature on our company website, considering how the chatbot will handle common customer enquiries and troubleshoot issues.

Knowledge of Custom GPT Builder, plugins and workflows is essential for this role.

Duties and responsibilities

* Set up and configure the Chat GPT 4.0 account for company use.

* Develop and fine-tune bespoke GPT models using the Custom GPT Builder that reflect our brand’s voice and values.

* Create and configure engaging and authentic content using the tailored GPT models, including blog posts, social media updates, and email newsletters.

* Research and identify the best AI software options for live chat integration on our company website.

* Implement and test the live chat feature to ensure it meets our customer service standards.

* Understand and utilise relevant plugins to enhance the functionality of our AI tools.

* Build workflows to streamline the content creation and customer interaction processes.

* Collaborate with the marketing team to understand content needs and brand guidelines.

Additional Duties:

* Assist with other marketing or BD projects and tasks as needed.

Skills and experience
We are seeking a motivated and tech-savvy student currently pursuing a degree in Marketing, Communications, Computer Science, or a related field. The ideal candidate should have a strong interest in AI and digital marketing and familiarity with Chat GPT. Excellent written and verbal communication skills is a plus.

Ideally, they will also possess a basic understanding of content creation and digital marketing principles, be able to work independently as well as collaboratively within a team.

Essential:

* Knowledge of AI tools and technologies, including Custom GPT Builder and relevant plugins, is advantageous.

* Knowledge of marketing principles and social media platforms.

* A creative eye and able to come up with ideas for engaging social media content.

* Ability to learn new software and tools quickly.

* Ability to research, review and recommend different platforms for software.

* Attention to detail and commitment to producing high-quality work.

* Good organisational and time management skills.

Desirable:

* Experience with content creation for digital platforms (social media, blogs, etc.)

* Interest in science and technology.

Location
Discovery Park, Sandwich