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Marketing Programmes Analyst

3 months ago

Staines, United Kingdom ES Recruitment UK Full time

_____________________________________________________________________

Are you a car enthusiast?

Love all things automotive?

Have a marketing degree or equivalent?

Want to join a company who prides themselves on making their employees feel valued and offer some excellent onsite benefits…?

We are looking for a Marketing Programmes Analyst who will support the Marketing Programmes team in developing and delivering high-quality incentive programmes to promote UK’s retail sales.

The individual will be a hub of knowledge reviewing all insights on retail and finance performance, but also manage competitor analysis and the process of communicating offers via our quarterly Marketing Programmes Guides.

This role provides a unique opportunity to work across multiple areas to improve sales performance while also generating a creative and informative publication which will be used across the UK’s entire dealer network.

Responsibilities/Tasks:

Analyst

* Create presentations showcasing key competitor analysis and offers.

* Conduct and review analysis on key metrics and present findings to internal stakeholders.

* Manage reporting to HQ, Europe, or UK management on incentive activities.

* Build insights for management to make product launch decisions.

* Assist with the presentation of quarterly campaigns to stakeholders.

* Support Regional Business Managers with quarterly programmes.

Creative

* Develop and deliver quarterly Marketing Programmes Guides in liaison with stakeholders and agencies, including digital communications.

* Identify opportunities to improve retail and retention campaigns.

* Work closely with Marketing / Press & PR teams to support quarterly programme implementation and communication.

Other

* Manage the Friends & Family scheme, provide pricing recommendations, and analyse performance.

* Support retention performance in liaison with external partners.

* Administer dealer payments related to various incentive activities through the Incentive Management System.

Person Specification:

Education:

* Educated to degree level or up to two years’ experience in the Automotive sector

Experience:

* Desirable – Up to two years’ work experience in an analytical / numerical role

* Desirable - Experience of SAP / Excel / PowerPoint

Skills:

* Highly numerate and displaying a strong attention to detail

* Excellent knowledge and experience of Excel

* Excellent communication skills both written and verbal

* Excellent self-starter with strong ability to work both with a team and independently.

Elliot Scott Group are acting as an agency on behalf of our client and have the right to withdraw this role at any time