Data Insight and CRM Manager
3 weeks ago
Data Insight and CRM Manager
£55,000k plus excellent benefits
Full time permanent – WFH 3 -2
Location: Newcastle – North East
Sector:- Ecommerce / Marketing / sales / Design Agency
Our client is a market leading organisation and this is an excellent opportunity to join in a new Marketing Data Insight and CRM Manager appointment.
You will work closely with multi-stakeholders across the organisation and deliver on Data insights + CRM projects that will drive loyalty and spend from the existing customer base.
Key Areas:-
* Marketing Data Insights
* Lifecycle Marketing
* Rewards Programme
* Strong data-driven, cross-channel experience
* Experience in a brand / ecommerce environment B2B & B2C
Job Responsibilities
* Reviewing the customer loyalty scheme and update it to drive demonstrable value to the business and all customer segments
* Working with the loyalty and CRM partner you will manage customer journeys to create, maintain and grow customer database
* management and ongoing reporting and optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell, cross sell and reordering
* Customer segmentation – Leading the communications strategy
* Promotional Strategy – Managing our mix of site-wide sales
* Customer Rewards Programme & Marketing lifecycles
* Working collaboratively with stakeholders, both internally and externally, to maximise the outcomes of the performance channels.
* Manage & develop data- insights and have the experience of managing a sizeable media budgets / marketing plans
* Achieve all agreed client KPI’s targets and all financial targets agreed for the nominated accounts.
* The Account Manager has a responsibility at all times to identify, develop and deliver added value and innovation from the accounts that they manage
* Manage the client review process for the nominated client.
* define and implement service management processes and measures
Person Specification
Sector: Media, Digital, Communications & Design
Degree level marketing qualification
experience in a brand / ecommerce environment
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