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CRM & Data Insights Manager

4 months ago

Newcastle upon Tyne, United Kingdom Found Consultancy Full time

Data Insight and CRM Manager

£Full time permanent - WFH 3 -2

Sector:- Ecommerce / Marketing / sales / Design Agency

Our client is a market leading organisation and this is an excellent opportunity to join in a new Marketing Data Insight and CRM Manager appointment.

You will work closely with multi-stakeholders across the organisation and deliver on Data insights + CRM projects that will drive loyalty and spend from the existing customer base.

Marketing Data Insights

* Lifecycle Marketing

* Strong data-driven, cross-channel experience

* Experience in a brand / ecommerce environment B2B & B2C

Working with the loyalty and CRM partner you will manage customer journeys to create, maintain and grow customer database

* management and ongoing reporting and optimisation of key lifecycle journeys, include onboarding and lapsing journeys as well as upsell, cross sell and reordering

* Customer Rewards Programme & Marketing lifecycles

* Working collaboratively with stakeholders, both internally and externally, to maximise the outcomes of the performance channels.

* Manage & develop data- insights and have the experience of managing a sizeable media budgets / marketing plans

* Achieve all agreed client KPI’s targets and all financial targets agreed for the nominated accounts.

* The Account Manager has a responsibility at all times to identify, develop and deliver added value and innovation from the accounts that they manage

* define and implement service management processes and measures

Media, Digital, Communications & Design

Degree level marketing qualification

experience in a brand / ecommerce environment