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Head of Digital Marketing

1 month ago

Isle of Wight, United Kingdom LHH Recruitment Full time

Head of Digital Marketing Manager - 3 month contract

Key Responsibilities

Management and Prioritisation of Marketing Requests:
Efficiently handle and prioritise marketing requests from various departments within the organization.
Collaborate with department heads to understand their marketing needs and align them with the overall marketing strategy.
Ensure timely delivery of marketing materials and campaigns to meet organizational objectives.
Line Management:
Supervise and mentor two marketing team members, providing guidance, feedback, and professional development opportunities.
Conduct regular performance reviews and support team members in achieving their individual and team goals.
Foster a collaborative and innovative team environment.
Lead Generation:
Develop and execute lead generation strategies to drive sales income, utilizing Pay-Per-Click (PPC) advertising, online campaigns, and other digital marketing techniques.
Analyse campaign performance and optimize for maximum ROI.
Identify new opportunities for lead generation and stay updated with industry trends and best practices.
Lead Conversion and Email Marketing:
Create and manage email marketing campaigns to nurture leads and convert them into customers.
Segment email lists based on target demographics and customer behavior.
Monitor email campaign performance and implement strategies to improve open rates, click-through rates, and conversion rates.
Social Media Management:
Develop and implement a comprehensive social media strategy to increase brand awareness and engagement across all platforms.
Manage the day-to-day operations of social media accounts, including content creation, scheduling, and community engagement.
Track and report on social media metrics and adjust strategies as needed to achieve marketing goals.
Website Management:
Oversee the management, updating, and editing of the company website to ensure it is current, accurate, and aligned with marketing objectives.
Collaborate with the web development team to enhance user experience and implement new features.
Use web analytics tools to monitor website performance and identify areas for improvement.
Content Calendar Management:
Maintain and update the content calendar to ensure a consistent and strategic flow of content across all marketing channels.
Coordinate with team members and other departments to ensure timely content delivery.
Review and approve content before publication to maintain quality and alignment with brand guidelines.
Press Releases and Media Management:
Write compelling press releases and manage media relations to generate positive coverage for the organization.
Build and maintain relationships with key media contacts and respond to media inquiries in a timely manner.
Monitor media coverage and report on its impact.
Reporting for Key Management Meetings:
Prepare detailed marketing reports for key management meetings, highlighting campaign performance, ROI, and strategic insights.
Use data-driven analysis to inform decision-making and recommend adjustments to marketing strategies.
Present findings and recommendations to senior management.
Support for Open Day Events:
Provide marketing support for the organization's open day events, including the creation of promotional materials and event coverage.
Coordinate with event organizers to ensure marketing activities align with event goals.
Be available to work occasional weekends to support the successful delivery of these events.Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
Proven experience in digital marketing, with a track record of successful lead generation and conversion campaigns.
Strong leadership skills with experience in managing a team.
Excellent written and verbal communication skills.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software).
Strong analytical skills and ability to interpret data to drive marketing strategies.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.Desired Attributes:

Creative thinker with a passion for digital marketing.
Strong organisational and time-management skills.
Ability to work collaboratively with cross-functional teams.
Detail-oriented with a focus on quality and accuracy.
Enthusiasm for continuous learning and professional development