Web and Digital Content Manager

2 weeks ago

Milton Keynes, United Kingdom Securitas Technology Full time

Securitas Technology, part of Securitas, is a world-leading provider of integrated security solutions that protect, connect, and optimize businesses of all types and sizes. More than 13,000 colleagues in 40 countries are focused daily on our purpose to help make your world a safer place and our commitment to deliver an unparalleled client experience. With clients at the heart of all we do, our people, knowledge and technology power our connected ecosystem of health, safety and security solutions and services.

The role...

Within Securitas Technology, the Web & Digital Content Manager will oversee the management and enhancement of their website content and the organization of digital assets within the DAM system and take responsibility for the curation and building of new web pages and sections. This role is critical in maintaining the accuracy, relevance, and user-friendliness of our site, ensuring that their content resonates with and engages our audience effectively.

The role sits in the global digital experience team and works closely with customer experience (CX), analytics, UX, IT and digital agencies to plan and build inbound marketing experiences across the web. Most importantly, in this role you are the bridge between Growth Marketing, Creative, Digital Experience and UX to deliver impactful content and campaigns at scale across the regions.

The Web & Digital Content Manager owns the project management and commercialisation of content for the chatbot and web campaigns. This will include briefing and training local teams on creation and implementation, team coordination, content creation/adaptation, and the ability to reproduce and scale successfully across our multiple global regions.

This pivotal role plays a crucial part in taking insights from the UX and web strategy team and scaling and delivering project and campaign excellence to our global regions.

What you will do...

Web Management:

Develop, update, and refine content for the enterprise site, including creating new pages and improving existing content based on requirements.
Conduct quality assurance checks on all web content to ensure accuracy, consistency, and adherence to brand and style guidelines.
Manage regular content review cycles for ongoing relevance and accuracy, making necessary updates.
Implement, and maintain an effective and user-friendly content classification system that enhances website navigation, content discovery, and supports SEO goals.
Uphold and enforce content standards, workflows, style, and branding guidelines across all web content.
Manage and maintain digital assets in the DAM system for efficient organization and accessibility for marketing and content use.
Assist in developing and managing digital marketing campaigns through the website.
Optimising on-page elements across our websites, including H1 tags, internal links, metadata, and Schema markup.Web and Conversion Optimisation Reporting:

As we build our confidence with personalization and A/B testing across our global web experience, we are looking to increase visibility around the web and conversion optimisations and have a great understanding of conversion rate optimization. You will be key to bringing attention to those successes and improvements with the senior leadership team, explaining the implementation and successes in an easy-to-understand way.

Content production:

Working closely with the web, UX and content team to take key messaging and UX improvements and deliver a packaged campaign or content asset to the global regions. To work closely with your own Growth Marketing Team to ensure any projects fit within the broader scope of campaigns and projects and ensure messaging aligns. Build business relationships to foster efficacy:

Build influential and collaborative relationships to orchestrate collaboration with the Growth Marketing, Creative, Digital Experience and UX teams, to align on project objectives and timelines. Through your effective coordination, you foster a team environment that sets the tone for synchronized efforts delivering excellence to regional teams across the organization.

Champion effective communication and planning:

Lead continuous, structured and informative communication to foster a synchronized knowledge base across teams. Engage key stakeholders with actionable updates on project progress, while streamlining content, campaign and project review and approval processes. Safeguard project timelines by proactively identifying potential risks and work quickly to avoid or resolve them, ensuring timely delivery of regional assets, campaigns or web projects/improvements.

Project Management Expertise:

Exceptional end-to-end project management and excellence at using project management tools. Effective Communication:

Clear and concise verbal and written communication skills will be crucial to thrive in this role.

Agency Management:

Skills managing agency partnership relationships, including management of staffing, contracts, production budgets, creative assignments and creative review. Prioritisation and Organisation Excellence:

Ability to balance and manage multiple projects, remain open to find creative solutions, collaborate and negotiate for success.

What you will need...

2-3 years of experience in content management, including a strong understanding of SEO, analytics tools, and content marketing.
Proficiency in content management systems, Drupal experience is a must, Acquia also a plus.
Knowledge of DAM systems - Bynder a plus.
Solid production knowledge of digital content and assets.
Excellent communication, writing, editing, and proofreading skills.
Capability to guide and collaborate with diverse teams in content creation and management.
Detail-oriented with a strong emphasis on maintaining brand standards.
Strong stakeholder management skills and ability to work across various departments.
5+ years of experience as a project manager in a creative industry.
Proven experience working in content production and management.
Having design sensibility & attention to detail.
Design experience +.
English speaker (first language or extremely proficient) German, French, Spanish a +.
High level organization: ability to be process orientated and employ effective forward planning.
Self-motivated and organized.
Ability to multi-task and manage numerous projects.
Personal commitment & "can-do" attitude.
"Hand's on" personality.
Drive, energy, enthusiasm & determination to succeed.
Interpersonal skills and language abilities.
Ability to manage multiple priorities, while meeting deadlines.
Ability to add creatively and enhance existing work processes

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