Marketing Manager
2 weeks ago
Marketing Manager
Wellingborough
£40,000 per annum + Benefits
Benefits: Pension with employer contribution, Health Care scheme and Death in Service
Core Hours: Monday to Friday 09:00 to 17:00.
Pin Point have the pleasure of working with an industry leading design and build company that creates engaging exhibition stands helping their clients achieve enhanced results from exhibiting at trade exhibitions across Europe and increasingly further afield. This is an exciting, creative and dynamic business with a 80+ strong team and purpose-built facility with fantastic equipment and resources.
Their unique formula uses a clever blend of modular hired architecture with bespoke features and graphics to deliver custom stands more efficiently. With a focus on visitor engagement, They also lead the way in pioneering exciting new ways for their clients to tell their story with investment in technology and digital content creation skills, setting them apart from any traditional rivals.
Role Overview:
As their Marketing Manager you will be guardian of the Company’s strong established brand. Upholding their standing as one of the UK’s most respected exhibition stand providers, you will ensure their prospects understand how their offering is differentiated with their engagement tools, bespoke hire formula and supporting services.
With fellow marketers as your audience, you will be responsible for building their position as a thought leader around the science of exhibiting and improving exhibitor ROI. You will promote their subtly unique approach, capability, methodology and services and this is where strong creativity and excellent copy writing skills become vital as does the ability to provide a ‘walk in their shoes’ experience.
This is a role reporting directly to the Managing Director. You will work closely with him, Head of New Business and the internal creative resources.
You will manage a junior marketing resource and set up a prospect research function with additional staff that you will recruit to feed AI generated data into the Sugar CRM and Sugar Market tools from where you’ll execute campaigns to generate new leads. So the ability to recruit and manage people along with controlling and optimise results from a substantial marketing budget will be key.
You will have the benefit of working alongside the current marketing manager who is being promoted to run their online portables business, but who will also be on hand as a digital/web marketing technical resource moving forward.
Your experienced approach will drive the sales leads required to meet their ambitious targets for growth in revenue.
Key Responsibilities:
Develop, plan and implement a creative marketing strategy in line with the company objectives and thought leadership ambitions.
Plan and implement strategies for generating new sales leads and enhancing customer retention and up-sell including the prospecting data programme mentioned above
Measure results and quality of lead generation activity
Hold responsibility for brand management, corporate identity and PR Educate our sales and broader team from a marketer’s perspective
Create and develop stand out marketing campaigns, communications and sales tools across all platforms – great copywriting is a key skill here
Constantly evolve our inspiring showroom
Beautifully craft emails, blogs, web content, white papers and brochures
Plan, co-ordinate and implement our campaign and presence for several high profile events including Confex and B2B Marketing
Reporting of relevant marketing information to MD and provide updates at management and sales meetings
Plan, manage and control the annual marketing budget Manage external agencies, media partners and suppliers Manage, train and motivate the marketing team
Maintain effective internal communications to ensure others are kept informed of our message to our customers
Contribute to the overall company strategy as part of a forward looking ambitious teamThere will be some requirement to travel to external events, exhibitions and suppliers in the course of the job so a full driving licence (with no restrictions that could impact our insurance) and valid passport are a must
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